View source for SEO 2.0

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'''SEO 2.0''', or '''Search engine optimization 2.0''', refers to newer [[search engine optimization]] strategies in the era of [[Web 2.0]].  While a more traditional search engine optimization objective is to achieve first-page or even top-result for a single web page or domain in [[search engine results page]]s (SERPs), the newer SEO 2.0 strategy includes saturating the first page of SERPs with related targeted content from various Web 2.0 venues like video sites (e.g., [[YouTube]]), social networks ([[MySpace]], [[Facebook]], and [[Twitter]]), blogs, and images ([[Flickr]]).  It also entails exploiting the nature of Web 2.0 networks to gain more user-generated [[backlinks]] and traffic to a target site or brand.