13,995 bytes added
, 06:00, 3 March 2020
{{Infobox website
|name =Squirrly
|logo =
|company_type =[[Privately held company|Private]]
|traded_as =
|foundation ={{start date and age|2012}}
|dissolved =
|location =[[London]], [[U.K.]]
|locations =
|incorporated =
|area_served =International
|founder =Florin Muresan and Calin Vingan
|industry =[[Advertising]], [[Information technology]]
|url ={{URL|https://www.squirrly.co/|Squirrly.co}}
|website_type =Digital Market Intelligence
|language =
|launch_date =2012
|current_status =Online
|collapsible =
|alexa ={{Increase}} [https://www.alexa.com/siteinfo/squirrly.co 24,297] {{small|{{nowrap|(United States, {{as of|2020|02|15|alt=February 2020}})}}}}<ref name="alexa">{{cite web| url= https://www.alexa.com/siteinfo/squirrly.co | title= squirrly.co Site Info | publisher= Alexa Internet| accessdate= February 15, 2020}}</ref>
|registration = Optional
|key_people = Florin Muresan, Calin Vingan
}}
'''Squirrly''' is a [[software as a service]] (SaaS) company based in [[London]] that sells multiple online visibility and marketing analytics software programs. "Squirrly" is a Trademark <ref>{{cite web |url= https://trademarks.justia.com/874/47/squirrly-87447079.html
|title=SQUIRRLY Trademark of Squirrly Limited |accessdate=2020-02-15 |work= Justia Trademarks }}</ref> of Squirrly Limited which is the official name of the company.<ref>{{cite web |url= https://beta.companieshouse.gov.uk/company/08198658
|title=SQUIRRLY LIMITED Overview |accessdate=2020-02-15 |work= Companies House }}</ref><ref>{{cite web |url= https://www.google.com/search?q=squirrly+limited+london&oq=squirrly+limited+london&aqs=chrome..69i57j69i64l2.5310j0j4&sourceid=chrome&ie=UTF-8#lpc=lpc
|title=Squirrly Limited London |accessdate=2020-02-15 |work= Google Search Engine }}</ref><ref>{{cite web |url= https://www.trademarkia.com/company-squirrly-limited-4711118-page-1-2
|title=Squirrly Limited Trademarks |accessdate=2020-02-15 |work= Trademarkia }}</ref><ref>{{cite web |url= http://communities.techstars.com/romania/cluj/startup-weekend/10545
|title=Startup Weekend Cluj |accessdate=2020-02-15 |work= TechStars }}</ref><ref>{{cite web |url= https://www.bloomberg.com/profile/company/0884601D:LN
|title=Bloomberg Company Profile |accessdate=2020-02-15 |work= Bloomberg }}</ref> It was founded by Florin Muresan and Calin Vingan in 2012, after they received a round of angel investment.<ref>{{cite web |url= https://www.gruenderszene.de/news/suitepad-rocket-mebelrama-squirrly
|title=Seed fur Suitepad |accessdate=2020-02-15 |work= GruenderSzene }}</ref><ref>{{cite web |url= https://www.wall-street.ro/articol/New-Media/155585/squirrly-doi-tineri-cluj-vor-sa-ia-cu-asalt-universul-wordpress.html#gref
|title=Squirrly |accessdate=2020-02-15 |work= Wall-Street.ro }}</ref><ref>{{cite web |url= https://beta.companieshouse.gov.uk/company/08198658/officers
|title=Investor Details and Founders |accessdate=2020-02-15 |work= Companies House }}</ref> Back then, TechCrunch mentioned it as "Squirrly is the game that gets your products and skills noticed online on over-drive.".<ref>{{cite web |url= https://techcrunch.com/2012/11/08/incrediblue-an-airbnb-for-boats-wins-at-howtowebs-festival-for-cee-startups/
|title=How to Web Festival For CEE Startups |accessdate=2020-02-15 |work= TechCrunch }}</ref> They combined a [[WordPress]] plug-in with a [[:simple:Software as a service|SaaS]], which allowed Squirrly to provide [[website traffic]] information, [[Keyword research|keywords]], [[Website audit]], [[Search engine results page]] positioning info, intelligence data, [[Content audit]], [[Backlink]] analysis, and a few more as a [[Search engine optimization|SEO]] tool.<ref>{{cite web |url= https://www.searchenginejournal.com/wordpress-seo-plugins/253913/#close
|title=10 Awesome WordPress SEO Plugins |accessdate=2020-02-15 |work= Search Engine Journal }}</ref><ref>{{cite web |url= https://www.searchenginejournal.com/supercharge-seo-13-search-centric-wordpress-plugins/132375/
|title=Supercharge Your SEO With These 13 Plugins |accessdate=2020-02-15 |work= Search Engine Journal }}</ref><ref>{{cite web |url= https://www.searchenginewatch.com/2015/08/05/7-seo-tools-to-improve-content-marketing/
|title=Improve Content Marketing |accessdate=2020-02-15 |work= Search Engine Watch }}</ref><ref>{{cite web |url= https://www.searchenginewatch.com/2016/05/11/seo-101-eight-simple-ways-to-optimise-your-blog-posts-for-search/
|title=SEO 101 |accessdate=2020-02-15 |work= Search Engine Watch }}</ref><ref>{{cite web |url= https://www.searchenginewatch.com/2016/10/03/15-writing-tips-to-rank-higher-on-social-and-search-results/
|title=Writing Tips for SEO |accessdate=2020-02-15 |work= Search Engine Watch }}</ref><ref>{{cite web |url= https://contentmarketinginstitute.com/wp-content/uploads/2016/12/CCO_2015_10OCT.pdf
|title=The Content Amplification Issue |accessdate=2020-02-15 |work= Content Marketing Institute }}</ref><ref>{{cite web |url= https://neilpatel.com/blog/10-time-saving-blogging-tools-you-need-to-use/
|title=10 Time Saving Blogging Tools |accessdate=2020-02-15 |work= Neil Patel }}</ref><ref>{{cite web |url= https://kinsta.com/fr/blog/meilleures-extensions-seo-wordpress/
|title=Extensions SEO pour WordPress |accessdate=2020-02-15 |work= Kinsta }}</ref><ref>{{cite web |url= https://blog.hubspot.com/website/best-wordpress-seo-plugins
|title=Best WordPress SEO Plugins 2020 |accessdate=2020-02-15 |work= HubSpot }}</ref><ref>{{cite web |url= https://www.so-co-it.com/post/252409/early-stage-startup-squirrly-ruffles-competitors-feathers-as-it-makes-a-bold-entrance-into-wordpress-seo-market.html
|title=Early Stage Startup Ruffles Competitors Feathers |accessdate=2020-02-14 |work= So Co It }}</ref>
==History==
Florin Muresan and Calin Vingan started off with the SEO software and wanted to build a tool that other companies and professionals could feel very comfortable using. This lead them completely open up to their customer base. Customer service became one of the most important goals.{{Citation needed|date=February 2020}}
To understand the needs of the market even better, the founders of Squirrly became involved (mentoring, teaching SEO, sponsoring) in many business events in [[London]] and [[Cluj]],<ref>{{cite web |url= https://www.forbes.ro/smart-hand-castiga-how-to-web-startup-spotlight_0_9139-9724
|title=How to Web Startup Spotlight |accessdate=2020-02-14 |work= Forbes }}</ref><ref>{{cite web |url= https://www.antena3.ro/high-tech/o-aplicatie-de-resuscitare-pentru-dispozitive-la-purtator-castigatoarea-editiei-a-doua-a-hackathon-298646.html
|title=Hackathon Techsylvania |accessdate=2020-02-14 |work= Antena 3 }}</ref><ref>{{cite web |url= https://business-review.eu/bucharest-going-out/events/an-overseas-romanian-startup-the-main-supporter-of-techsylvania-2015-81621
|title=News About TechSylvania |accessdate=2020-02-14 |work= Business Review EU }}</ref> which helped the tool increase in popularity and a community of influencers grew as a result. However, the real market of the tool is the United States, as can be seen on the Alexa charts, where it shows that it is more popular in the US, than it is in other countries.
After the company grew in popularity,<ref>{{cite web |url= https://www.owler.com/company/squirrly
|title=Squirrly |accessdate=2020-02-14 |work= Owler }}</ref> it began developing and selling multiple software products, as well as content marketing classes taught online.<ref>{{cite web |url= https://www.udemy.com/course/content-marketing-squirrly-academy/
|title=Content Marketing Academy |accessdate=2020-02-14 |work= Udemy }}</ref><ref>{{cite web |url= https://www.producthunt.com/posts/digital-marketing-superstars
|title=Digital Marketing Superstars |accessdate=2020-02-14 |work= Product Hunt }}</ref><ref>{{cite web |url= https://www.producthunt.com/upcoming/seo-for-humans-course-by-squirrly
|title=SEO for Humans Course |accessdate=2020-02-14 |work= Product Hunt }}</ref> Squirrly SEO moved on from being available only on WordPress to being available on Shopify as well,<ref>{{cite web |url= https://apps.shopify.com/squirrly-seo-keyword-research-product-page-optimization-site-audit-keywords-manager
|title=SEO App by Squirrly |accessdate=2020-02-14 |work= Shopify }}</ref> though the company seems to treat them as two different products. The WordPress version keeps getting reviews on different platforms.<ref>{{cite web |url= https://www.trustradius.com/products/squirrly-seo-plugin/reviews
|title=Trust Radius Squirrly SEO Plugin Review |accessdate=2020-02-14 |work= Trust Radius }}</ref><ref>{{cite web |url= https://www.capterra.com/p/186713/Squirrly-SEO/reviews/
|title=Capterra Squirrly SEO Reviews |accessdate=2020-02-14 |work= Capterra by Gartner }}</ref><ref>{{cite web |url= https://www.g2.com/products/squirrly/reviews
|title=G2 - Squirrly SEO Reviews |accessdate=2020-02-14 |work= G2 }}</ref><ref>{{cite web |url= https://www.softwarefindr.com/reviews/seo-by-squirrly/
|title=Software Findr: Squirrly SEO Reviews |accessdate=2020-02-14 |work= SoftwareFindr }}</ref><ref>{{cite web |url= https://reviews.fitsmallbusiness.com/squirrly-seo/
|title=Fit Small Business Squirrly SEO Reviews |accessdate=2020-02-14 |work= FitSmallBusiness }}</ref><ref>{{cite web |url= https://www.sitejabber.com/reviews/squirrly.co
|title=Sitejabber Reviews |accessdate=2020-02-14 |work= Sitejabber }}</ref>
Starbox was the second product developed by Squirrly, and it started out as a free plug-in.<ref>{{cite web |url= https://growthhackers.com/slides/launching-for-the-first-time-on-product-hunt-case-study?r=latest
|title=Launching for the First Time Case Study |accessdate=2020-02-14 |work= Growth Hackers }}</ref><ref>{{cite web |url= https://www.producthunt.com/posts/starbox-plugin
|title=Product Hunt Release Event for Starbox by Squirrly |accessdate=2020-02-14 |work= Product Hunt }}</ref> It was easier to install and use, so it became popular with WordPress users, as per the reviews received.<ref>{{cite web |url= https://wordpress.org/support/plugin/starbox/reviews/
|title=Reviews on WordPress for Starbox by Squirrly |accessdate=2020-02-14 |work= WordPress org }}</ref>
On 18 February 2015, Squirrly released the PRO version of their Starbox plug-in, a tool meant for authors and bloggers.<ref>{{cite web |url= https://www.so-co-it.com/post/372257/starbox-releases-the-pro-version-of-the-author-box-for-humans.html
|title=Starbox releases pro version |accessdate=2020-02-14 |work= So Co It }}</ref>
In April 2019, Squirrly launched Squirrly Social,<ref>{{cite web |url= https://www.producthunt.com/posts/social-squirrly
|title=Squirrly Social Launch Day |accessdate=2020-02-14 |work= Product Hunt }}</ref> as a different SaaS, useful for [[social media marketing]]. It has gained more popularity after being listed by SaaSworthy on their marketplace.<ref>{{cite web |url= https://www.saasworthy.com/product/squirrly-social
|title=Squirrly Social on SaaSworthy |accessdate=2020-02-14 |work= SaaSworthy }}</ref> Then on Capterra and a few others <ref>{{cite web |url= https://www.capterra.co.uk/software/193857/squirrly-social
|title=Capterra: Squirrly Social |accessdate=2020-02-14 |work= Capterra }}</ref><ref>{{cite web |url= https://alternativeto.net/software/social-squirrly/
|title=Alternative To: Squirrly Social |accessdate=2020-02-14 |work= AlternativeTo }}</ref><ref>{{cite web |url= https://chiefcontent.com/the-best-social-media-sharing-tools-for-wordpress/
|title=ChiefContent: Squirrly Social |accessdate=2020-02-14 |work= ChiefContent }}</ref>
Squirrly also sells: Squirrly Digital (a collection of software), Squirrly SPY,<ref>{{cite web |url= https://www.producthunt.com/posts/squirrly-spy
|title=Squirrly Spy on Product Hunt |accessdate=2020-02-14 |work= Product Hunt }}</ref> ContentLook. It has three other projects: Website Analysis Plugin, Learning Solutions and Content Marketing Game: Age of Startups.<ref>{{cite web |url= https://chrome.google.com/webstore/detail/the-age-of-startups/dcgcalhllemnbgngcgjfkmnfallmeang
|title=The Age of Startups |accessdate=2020-02-14 |work= Google Chrome Store }}</ref>
The concept of Focus Pages and the feature they created for this, helped Squirrly stay relevant in 2019 and now in 2020.<ref>{{cite web |url= https://chiefcontent.com/s1-e1-focus-pages-by-squirrly-choose-one-ranking-drawback-at-a-time/
|title=Focus Pages by Squirrly |accessdate=2020-02-14 |work= Chief Content }}</ref><ref>{{cite web |url= https://www.producthunt.com/posts/squirrly-seo-focus-pages
|title=Focus Pages |accessdate=2020-02-14 |work= Product Hunt }}</ref><ref>{{cite web |url= https://www.quicksprout.com/best-seo-plugins-for-wordpress/
|title=Focus Pages Mentioned by QuickSprout |accessdate=2020-02-14 |work= QuickSprout }}</ref>
Nowadays Squirrly is recognized for developing and publishing multiple software programs for small business. This helped the company grow its customer base to 6,455 business customers, as per the latest reported number.<ref>{{cite web |url= https://www.squirrly.co/latest-report-6455-saas-subscriptions-sold-by-the-squirrly-company/
|title=Latest Report 6455 subscriptions sold |accessdate=2020-02-14 |work= Squirrly }}</ref>
By February 2020, the company's plugin Starbox was downloaded 284,500 times, while Squirrly SEO (the flag-ship plugin) was downloaded 3,011,843 times.
==See also==
* [[Google Analytics]]
* [[Alexa Internet]]
* [[comScore]]
==References==
{{Reflist|2}}
[[Category:Web analytics]]
[[Category:WordPress]]
[[Category:Digital marketing companies of the United Kingdom]]