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A slogan is a memorable phrase used in a political, commercial, religious, and other contexts as a repetitive expression of an idea or purpose.

Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

The word "slogan" comes from sluagh-ghairm (pronounced slogorm), which is Scottish Gaelic for "battle-cry".

U.S. presidential campaign slogans (listed alphabetically)

  • A Chicken in Every Pot. A car in every garage. — 1928 republican presidential campaign slogan of Herbert Hoover.
  • All the way with LBJ —1964 U.S. presidential campaign slogan of Lyndon Johnson
  • A time for greatness 1960 U.S. presidential campaign theme of John F. Kennedy (Kennedy also used, "We Can Do Better").
  • Are You Better Off Now Than You Were Four Years Ago? — a 1980 U.S. presidential campaign slogan of Ronald Reagan that referred to the often poor economy that plagued the Jimmy Carter presidency.
  • Back to normalcy 1920 U.S. presidential campaign theme of Warren G. Harding, reference to returning to normal times following World War I
  • Blaine, Blaine, James G. Blaine. Continental Liar from the state of Maine 1884 U.S. presidential campaign slogan used by the supporters of Grover Cleveland, Blaine's opponent
  • Bozo and the Pineapple —Uncomplimentary name given to the 1976 U.S. presidential campaign ticket of Gerald Ford and Bob Dole.
  • Don't swap horses in midstream — 1864 U.S. presidential campaign slogan of Abraham Lincoln. Also used by George W. Bush, with detractors parodying it as "Don't change horsemen in mid-apocalypse."
  • Four more years of the full dinner pail 1900 U.S. presidential slogan of William McKinley
  • Free Soil, Free Men, Fremont 1856 U.S. presidential campaign slogan of John Fremont
  • In Your Heart, You Know He's RightBarry Goldwater, 1964 Presidential campaign slogan of Republican Arizona Senator Barry Goldwater.
  • In Your Guts, You Know He's Nuts — An unofficial anti-Barry Goldwater slogan, parodying "In Your Heart, You know He's Right", 1964.
  • It's Time to Change America — a theme of the 1992 U.S. presidential campaign of Bill Clinton
  • Keep Cool and Keep Coolidge — The 1924 presidential campaign slogan of Calvin Coolidge.
  • Roosevelt for Ex-President — 1940 U.S. presidential campaign slogan of Wendell Willkie
  • Ross for Boss — a 1992 U.S. presidential campaign slogan of independent presidential candidate H. Ross Perot.
  • Sunflowers die in November - 1936 U.S. presidential slogan of Franklin D. Roosevelt, reference to his opponent Alf Landon, whose home state of Kansas uses the sunflower as its official state flower.
  • There are two Americas — (2004) Frequent slogan and talking point for Democratic presidential candidate (and later Vice Presidential nominee) John Edwards.
  • We are turning the corner -1932 campaign slogan in the depths of the Great Depression by republican president Herbert Hoover.
  • We Polked you in '44, We shall Pierce you in '52 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president.

Other political slogans (listed alphabetically)

  • Doctors need to be preserved, not reserved. - slogan used by medical students, doctors, and lawyers in India when they protested in New Delhi against the raised quotas for lower-caste students medical colleges from 22.5 to 49.5 %[1]
  • God made Adam and Eve, not Adam and Steve - anti-gay slogan used by Christians who oppose homosexuality on religious grounds.
  • Got Guv - a play on the "got milk" campaign; used by dairy owner Jim Oberweis in 2006 during his campaign for Governor of Illinois.
  • Had enough? - this was the 1946 slogan for Congressional elections for the out-of-power Republican Party; noting that they had been out of power in Congress since 1930, this slogan asked voters if they had "had enough" of the Democrats.
  • Hey, Hey, LBJ, how many kids you kill today? - Anti-Vietnam War and anti-Lyndon B. Johnson slogan from the 1960s. Other variations included, ".. . how many boys did you kill today?"
  • Labour is not Working - 1978 Conservative Party poster devised by Saatchi and Saatchi. The poster showed a long queue outside a 'Labour Exchange' commenting on the high levels of unemployment.
  • Maggie, Maggie, Maggie - Out, Out, Out - popular chant used at rallies and marched opposing the government of Margaret Thatcher.
  • Never had it so good — 1957 campaign under Harold Macmillan's leadership of the Tories.
  • Never been had so good - 1957 campaign slogan of the British Labor Party (in response to the Tory slogan).
  • New Labour, New Danger - slogan on 1997 Conservative Party campaign poster showing Tony Blair with glowing red eyes. The campaign backfired as the poster was criticised for implying that Blair, a stated Christian, was demonic and then the Conservative Party's failure to state who had authorised the poster.
  • Rally Around O'Malley - Campaign slogan used during Patrick O'Malley's 2002 gubernatorial campaign.
  • Remember Pearl Harbor — a slogan, a song, an invitation to encourage American patriotism and sacrifice during World War II.
  1. ^ Jamieson, Kathleen Hall (1993). Dirty Politics: Deception, Distraction, and Democracy, Oxford University Press, 45. ISBN 0-19-508553-1.