Difference between revisions of "Marketing research"

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'''Marketing research'''
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'''Marketing research''' is, according to the American Marketing Association, the function that links the consumer, customer, and public to the  marketer through [[information]] -- information used to identify and define [[marketing]] opportunities  and problems; generate, refine, and evaluate marketing actions; monitor marketing performance;  and improve understanding of marketing as a process. Marketing research specifies the information  required to address these issues, designs the methods for collecting information, manages and  implements the data collection process, analyzes, and communicates the findings and their  implications.
  
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Often interchanged with [[market research]], it is understood that marketing research is a broader term.
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===Contributing Authors===
 
ASK query example - this only requires input on the contributing author page(s). The query can be modified to show other article contributions made by the author(s). This style might get unwieldy as the number of authors/contributions grow:
 
<pre>
 
<ASK>
 
[[Contributor To::Marketing research]]
 
[[Contributor To::*|Contributions]]
 
</ASK>
 
</pre>
 
<br>
 
<ASK>
 
[[Contributor To::Marketing research]]
 
[[Contributor To::*|Contributions]]
 
</ASK>
 
<br>
 
 
 
===Contributing Authors===
 
Auto generated RDF from relation tag - this style requires a relation to be entered at the main space article as well at the contributing author page(s), which can appear to be somewhat duplicative. (Perhaps author lists can be included within a <nowiki><blockquote></nowiki> at top of pages so that RDF at bottom of page doesn't seem repetitive?) Note that listings of other articles can be retrieved either from the respective author page(s) or by clicking on the spyglass. Also, a x-referenced list of all contributing authors/articles can be seen by clicking on the attribute if we put an ASK query there. XML (click on spyglass) generated from RDF seems to be picked up by Google:
 
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<pre>
 
*[[Has Contributor::Directory:Gregory J. Kohs|Gregory J. Kohs]]
 
*[[Has Contributor::User: Karl Nagel|Karl Nagel]]
 
</pre>
 
<br>
 
*[[Has Contributor::Directory:Gregory J. Kohs|Gregory J. Kohs]]
 
*[[Has Contributor::User: Karl Nagel|Karl Nagel]]
 

Latest revision as of 20:51, 14 March 2016

Marketing research is, according to the American Marketing Association, the function that links the consumer, customer, and public to the marketer through information -- information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.

Often interchanged with market research, it is understood that marketing research is a broader term.