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→How To Choose An SEO Company
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'''1. Company Background & Track Record'''>br>
'''1. Company Background & Track Record'''<br>
*Ask the SEO Company how long have they been providing SEO services. You don’t want to engage a fly-by-night company that’s here today and gone tomorrow …along with your hard-earned money.
*Ask the SEO Company how long have they been providing SEO services. You don’t want to engage a fly-by-night company that’s here today and gone tomorrow …along with your hard-earned money.
*Are they truly SEO specialists? If you’d look around, you’ll notice that even web hosting companies and web designers are providing SEO services these days, either to join the new Internet “gold rush” or to look for new sources of income because margins for their traditional business is being compressed.
*Are they truly SEO specialists? If you’d look around, you’ll notice that even web hosting companies and web designers are providing SEO services these days, either to join the new Internet “gold rush” or to look for new sources of income because margins for their traditional business is being compressed.
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'''3. Fees, Guarantees & Payment'''<br>
'''3. Fees, Guarantees & Payment'''<br>
Ask about extra charges. Some SEO Companies have low service fee but charge you seperately for directory submissions, article writing, SEO maintenance, etc.
*Ask about extra charges. Some SEO Companies have low service fee but charge you seperately for directory submissions, article writing, SEO maintenance, etc.
*If the company provides a ranking guarantee, ask exactly what are they guaranteeing. I have come across a company that guarantees to get x number of keywords (from a customer-chosen y number of keywords) into the first page of Google, Yahoo or Bing – combined! Considering that Google receives 80% of the total search volume and the top 4 organic results get more than 70% of the clicks, doesn’t the guarantee sound like marketing gimmick and nothing more?
If the company provides a ranking guarantee, ask exactly what are they guaranteeing. I have come across a company that guarantees to get x number of keywords (from a customer-chosen y number of keywords) into the first page of Google, Yahoo or Bing – combined! Considering that Google receives 80% of the total search volume and the top 4 organic results get more than 70% of the clicks, doesn’t the guarantee sound like marketing gimmick and nothing more?
*What is the payment schedule like? Most SEO Companies will require you to make full or partial payments upfront. Will you be comfortable paying upfront?
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What is the payment schedule like? Most SEO Companies will require you to make full or partial payments upfront. Will you be comfortable paying upfront?
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'''Conclusion:'''<br>
'''Conclusion:'''<br>
It is not easy choosing an SEO Company in Malaysia, especially with so much “noise” in the market. Almost everyone claims to be the best or no. 1 SEO Company, and most provide money-back guarantee too.
It is not easy choosing an SEO Company in Malaysia, especially with so much “noise” in the market. Almost everyone claims to be the best or no. 1 SEO Company, and most provide money-back guarantee too. What’s worse is, “taking a chance” on just any SEO Company can get your website penalized (-50,-100, etc. type penalty) or totally removed from the index, in a worse case scenario.
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What’s worse is, “taking a chance” on just any SEO Company can get your website penalized (-50,-100, etc. type penalty) or totally removed from the index, in a worse case scenario.
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Hence, you should take your time to evaluate the companies – use the guide above. Get a few quotes and see which ones fit your budget but also sounds reasonable. Definitely do NOT just engage the cheapest because real SEO work requires many man-hours, lots of content and advanced tools.
Hence, you should take your time to evaluate the companies – use the guide above. Get a few quotes and see which ones fit your budget but also sounds reasonable. Definitely do NOT just engage the cheapest because real SEO work requires many man-hours, lots of content and advanced tools.
A desperate SEO Company may accept your job for a ridiculously low fee, but they will cut corners in the end – remember that these companies are also running a business.
A desperate SEO Company may accept your job for a ridiculously low fee, but they will cut corners in the end – remember that these companies are also running a business.