He started his career directing music videos for a young "Weird Al" Yankovic in 1983, shortly after attending USC Film School. Soref later directed Platinum Blonde, an inspirational short film that landed him a housekeeping deal at Paramount Studios. With the help of Paramount, The Seventh Coin became Soref’s debut as a feature film writer/director. Starring Peter O’Toole, The Seventh Coin won two festival awards in 1993, including Best Picture. Throughout the following decade Soref directed or executive produced over a hundred commercials and music videos.<ref>{{cite web | He started his career directing music videos for a young "Weird Al" Yankovic in 1983, shortly after attending USC Film School. Soref later directed Platinum Blonde, an inspirational short film that landed him a housekeeping deal at Paramount Studios. With the help of Paramount, The Seventh Coin became Soref’s debut as a feature film writer/director. Starring Peter O’Toole, The Seventh Coin won two festival awards in 1993, including Best Picture. Throughout the following decade Soref directed or executive produced over a hundred commercials and music videos.<ref>{{cite web |