− | A results-driven executive with over 13 years of experience marketing enterprise software and consulting services to Fortune 1000 companies, Michael has demonstrated success in the creation and active management of aggressive marketing plans. A self-starter with strategic and tactical marketing experience that has achieved proven results. | + | A results-driven executive with over 16 years of experience marketing enterprise software and consulting services to Fortune 1000 companies, Michael has demonstrated success in the creation and active management of aggressive marketing plans. A self-starter with strategic and tactical marketing experience that has achieved proven results. |
| - Executed FullTilt’s first coordinated strategic marketing plan responsible for a significant increase in marketing pipeline dollars, doubling the number of incoming opportunities and producing a 67% increase in quality web traffic in just six months. | | - Executed FullTilt’s first coordinated strategic marketing plan responsible for a significant increase in marketing pipeline dollars, doubling the number of incoming opportunities and producing a 67% increase in quality web traffic in just six months. |
− | Marketing strategy development, Business planning, Voice of the Customer, Customer loyalty, Client satisfaction, acquisition and retention, Targeting, positioning and messaging, Branding, Product Management, Communications, Public Relations (PR), Web and Search engine marketing, SEO, SEM, Website development, Direct Mail, CRM, Customer Insights, Advertising, International Marketing, Consumer Packaged Goods (CPG), Retail, Consulting | + | Marketing strategy, Online Marketing, BtoB Marketing, Social media, Lead generation, Marketing ROI, Branding, Product Management, Communications, Public Relations (PR), Web and Search engine marketing, SEO, SEM, Website development, Marketing Mix, Direct Mail, Customer Insights, Advertising, International Marketing, Consumer Packaged Goods (CPG), Retail, Consulting, Enterprise Software |