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To quickly make a name for itself in the highly competitive internet marketing services industry, Prospect MX released a free, downloadable PDF detailing the complexity of link building in early 2008 titled "Link Building 101." <ref name="SEO Link Building">{{cite news|last=MX|first=Prospect|title=SEO Link Building | Effective Services Chart|publisher=[[Directory:Prospect MX|Prospect MX]]|date=2008-03-05|url=http://www.prospectmx.com/professional-seo-link-building-services-and-strategies-chart|accessdate=2009-10-06}}</ref>  

To quickly make a name for itself in the highly competitive internet marketing services industry, Prospect MX released a free, downloadable PDF detailing the complexity of link building in early 2008 titled "Link Building 101." <ref name="SEO Link Building">{{cite news|last=MX|first=Prospect|title=SEO Link Building | Effective Services Chart|publisher=[[Directory:Prospect MX|Prospect MX]]|date=2008-03-05|url=http://www.prospectmx.com/professional-seo-link-building-services-and-strategies-chart|accessdate=2009-10-06}}</ref> In January 2009, the internet marketing company also issued a free, downloadable PDF detailing universal search optimization, titled "Internet Marketing 2009: Universal Search Optimization."<ref name="Universal Search Optimization">{{cite news|last=MX|first=Prospect|title=Universal Search|publisher=[[Directory:Prospect MX|Prospect MX]]|date=2009-01-28|url=http://www.prospectmx.com/internet-marketing-2009-universal-search-optimization|accessdate=2009-10-07}}</ref>