Changes

== A New Direction in the Early 2000s ==

== A New Direction in the Early 2000s ==

In 2001 the Wolfgang Puck Food Company was replaced by Wolfgang Puck Worldwide, Inc. The new corporation was established to oversee the use of the Wolfgang Puck brand name in all of its business activities. The new corporation had two subsidiaries: Wolfgang Puck Fine Dining Group, which operated the upscale dining restaurants, and Wolfgang Puck Catering & Events, which ran the extensive catering business, including the high-profile annual Academy Awards Governor's Ball. Wolfgang Puck Worldwide handled the casual dining restaurants, and the related brand products, such as the frozen pizza and entrees, coffee, canned soups, and cookware, as well as activities such as Wolfgang Puck's television programs, books, and newspaper column. In 2002 the company had estimated sales of $375 million.

In 2001 the Wolfgang Puck Food Company was replaced by Wolfgang Puck Worldwide, Inc. The new corporation was established to oversee the use of the Wolfgang Puck brand name in all of its business activities. The new corporation had two subsidiaries: Wolfgang Puck Fine Dining Group, which operated the upscale dining restaurants, and Wolfgang Puck Catering & Events, which ran the extensive catering business, including the high-profile annual Academy Awards Governor's Ball. Wolfgang Puck Worldwide handled the casual dining restaurants, and the related brand products, such as the frozen pizza and entrees, [http://www.mywikibiz.com/coffee/ coffee], canned soups, and cookware, as well as activities such as Wolfgang Puck's television programs, books, and newspaper column. In 2002 the company had estimated sales of $375 million.

Wolfgang Puck Worldwide announced in 2001 a partnership with ConAgra, the nation's second largest food company, that was intended to greatly expand the distribution of Wolfgang Puck packaged foods. The new partners introduced a line of wood fired frozen pizzas in 2002. That same year saw several other major developments for the company. Wolfgang Puck Worldwide acquired Cucina! Cucina!, a popular Italian restaurant chain with 21 locations in the Pacific Northwest; Kendall-Jackson Wine Estates announced the creation of a new line of wines created by Wolfgang Puck; and Crystal Cruises added several of Puck's Asian recipes to the menu of its Jade Garden restaurant aboard its Crystal Symphony cruise ship.

Wolfgang Puck Worldwide announced in 2001 a partnership with ConAgra, the nation's second largest food company, that was intended to greatly expand the distribution of Wolfgang Puck packaged foods. The new partners introduced a line of wood fired frozen pizzas in 2002. That same year saw several other major developments for the company. Wolfgang Puck Worldwide acquired Cucina! Cucina!, a popular Italian restaurant chain with 21 locations in the Pacific Northwest; Kendall-Jackson Wine Estates announced the creation of a new line of wines created by Wolfgang Puck; and Crystal Cruises added several of Puck's Asian recipes to the menu of its Jade Garden restaurant aboard its Crystal Symphony cruise ship.