| Line 159: |
Line 159: |
| | [http://www.sixchannels.com/email-appending/b2c-records.asp More...] | | [http://www.sixchannels.com/email-appending/b2c-records.asp More...] |
| | | | |
| − | ==Marketing==
| |
| − | === Lead Generation ===
| |
| | | | |
| − | [http://www.sixchannels.com/email-marketing/lead-generation.asp Qualified leads] are the oxygen of your sales activity and a critical component in determining the success of your sales team. An innovative lead generation and delivery program is also one of the most effective ways for a marketing department to truly distinguish itself. It’s become harder to generate qualified leads consistently. Here's where professional solutions provider like SixChannels can be instrumental in generating these precious leads for your sales and marketing department.
| |
| − |
| |
| − | * Leads are not just about getting the details of a company including names of key persons, phone numbers, and so on. They also provide details about profit margins, the accurate picture of competition, and the increasing demands of investors. It pays to have experienced lead qualifiers uncover prospects, timeframes, needs, budgets, and purchasing authority.
| |
| − |
| |
| − | * Unscreened leads, in large numbers, can overpower a sales force and decreases their productivity. Research shows that with the integrated lead management system follow-up rates nearly quadruple. Pre-qualification decreases the number of unqualified leads, increases their quality, and empowers the sales force with more confidence and motivation to make that (crucial) follow-up call.
| |
| − |
| |
| − | * Emails are the cost effective and the fastest way to consistently fill and sustain a sales pipeline. With fast moving trends and new challenges you need more ways to identify qualified leads and meet the sales goal and increase your profits.
| |
| − |
| |
| − | Our core competency is to help our clients optimize their selling efforts through lead generation. SixChannels will help your sales team focus solely on 'closing deals' rather than qualifying leads.
| |
| − |
| |
| − |
| |
| − | [http://www.sixchannels.com/email-marketing/lead-generation.asp More...]
| |
| − |
| |
| − |
| |
| − | ===Opt-in Email Marketing / Permission Email Marketing===
| |
| − |
| |
| − | Sending emails to those recipients who have already given their express permission to receive your emails is what describes opt-in email marketing in a nutshell. Your marketing half battle will be over because each recipient has given their permission to receive your email message through a portal that they have opted in to. And since their information is self-reported, you know you’re reaching your target audience. If company want to reach their customer in short time frame should take advantage of this powerful medium.
| |
| − |
| |
| − | Stick to the Golden Rule, “Just ASK for permission!”, and see how it makes all the difference in your relevant lead generation and subsequently revenues.
| |
| − | Modes of seeking permission
| |
| − |
| |
| − |
| |
| − | Opt-in
| |
| − |
| |
| − | Click here if you would like to receive our email newsletter. This is the most common and the standard method of permission.
| |
| − |
| |
| − |
| |
| − | Opt-out
| |
| − |
| |
| − | Click here if you do NOT want to receive our email newsletter. This method is frowned upon, and is somewhat deceiving to the recipient. Opt-out methods are quickly becoming associated with SPAM techniques.
| |
| − |
| |
| − |
| |
| − | Double opt-in
| |
| − |
| |
| − | Click here if you would like to receive our email newsletter, and then receive a verification email that you must respond to in order to double opt-in. Although this method is lengthy, and your list size grows at a slower rate, the people who double opt-in are giving you a very strong permission to email to them.
| |
| − |
| |
| − | Opt-in email marketing or permission based email marketing is always better than just doing bulk marketing. Your members will be satisfied, your list will grow in size, and your opt-in emails will make good relations with customers and last but not least there will be no threat of Blacklisting. Blacklisting can shut down an email campaign almost immediately, cost thousands of dollars in lost revenue, and destroy your credibility with advertisers and business partners.
| |
| − |
| |
| − | [http://www.sixchannels.com/email-marketing/opt-in-permission-email-marketing.asp More...]
| |
| − |
| |
| − |
| |
| − | ===Email Marketing List===
| |
| − |
| |
| − | To launch a successful [http://www.sixchannels.com/email-marketing/email-marketing-list.asp Email marketing] campaign, you should have a strong opt-in email list. It's a proven fact that the bigger the Opt-In list, the more money you will make. SixChannels helps you to zero-in on the right opt-in list for your specific industry needs and criteria, so you can effectively reach your target audience.
| |
| − |
| |
| − | We have a flexible and effective tracking system that not only helps you to track your email open rates but also tracks the links that have produced the response. This allows you to refine your future email marketing campaigns in order to increase your ROI.
| |
| − | We are CAN-SPAM compliant
| |
| − |
| |
| − | We strictly adhere to the CAN-SPAM legislation and consequently our customers trust us to deliver solutions that are not only effective, but also in compliance with applicable laws. Sticking to legal guidelines allows us to eliminate costly fines, law suits and allows maximum deliverability of your emails to the intended recipientsMoreover, our database is 'opt-in' i.e. permission based.
| |
| − |
| |
| − | [http://www.sixchannels.com/email-marketing/email-marketing-list.asp More...]
| |
| − |
| |
| − |
| |
| − | ===Business Email List (B2B)===
| |
| − |
| |
| − | Quality [http://www.sixchannels.com/email-marketing/business-email-list.asp Business mailing lists] allow you to efficiently and effectively communicae with your target audience. Most businesses are in a constant flux, closing down, moving to new locations, relocating to a new State, new staff, and so on. It's, thus, critical that business mailing lists accurately reflect these changes. Without a quality business mailing list, your existing information might have become inaccurate or outdated , which in turn would badly affect your campaigns, lowering the response rates and ultimately bring you little ROI.
| |
| − |
| |
| − | Here's where SixChannels differs from the rest. Our business email list are constantly updated and reflect high deliverabilty and erlevance.
| |
| − |
| |
| − | You can reach your potential clients by letting us help you with
| |
| − |
| |
| − |
| |
| − | Custom list Building
| |
| − |
| |
| − | You just have to specify your criteria for target audience and our research team will build customized list suits your requirement.
| |
| − |
| |
| − |
| |
| − | Pre-packaged List
| |
| − |
| |
| − | It's a ready-made list just tell us the target audience and within 48 hours list will be at your door.
| |
| − |
| |
| − | * You just have to define your criteria whether you want list based on: Industry
| |
| − | * Sector
| |
| − | * Titles
| |
| − | * SIC Codes
| |
| − | * Geographical Area
| |
| − | * Contact type
| |
| − | * Revenue type
| |
| − | * Size of Company
| |
| − | * Product/ service wise
| |
| − |
| |
| − | [http://www.sixchannels.com/email-marketing/business-email-list.asp More...]
| |
| − |
| |
| − |
| |
| − | === Consumer Email List (B2C)===
| |
| − |
| |
| − | B2C market is the most competitive and the fast-paced consumer marketplace, where sales cycles are short, brand leverage is critical, decision-making is fast and simple, and success depends on reaching the right market segment with the right offer at the right time. Our accurate and comprehensive list sources maximize the return on your investment.
| |
| − |
| |
| − | Our [http://www.sixchannels.com/email-marketing/consumer-email-list.asp Consumer email list] will help you to reach more potential clients. We can help you in two ways:
| |
| − |
| |
| − |
| |
| − | Custom list Building
| |
| − |
| |
| − | You just need to specify your target audience criteria and our research team will build a customized list that suits your requirement.
| |
| − |
| |
| − |
| |
| − | Pre-packaged List
| |
| − |
| |
| − | Our specific and well-categorized lists are built based on popular demand and kept ready for instant use for email marketing campaigns. Once you inform us about your target audience, you will readily receive tailor-made lists within 48 hours, right at your doorstep.
| |
| − |
| |
| − | [http://www.sixchannels.com/email-marketing/consumer-email-list.asp More...]
| |
| − |
| |
| − |
| |
| − | ===Marketing Collateral Development Services===
| |
| − |
| |
| − | Are you struggling with developing professional [http://www.sixchannels.com/email-marketing/marketing-collateral-services.asp marketing collateral] that best represents your business?
| |
| − |
| |
| − | SixChannels has just the right solution for you. We offer end-to-end marketing collateral development services to help you strategize, design, and create the finest business documents.
| |
| − |
| |
| − | [http://www.sixchannels.com/email-marketing/marketing-collateral-services.asp More...]
| |
| − |
| |
| − | ===Search Engine Marketing===
| |
| − |
| |
| − | While the performance of any website mainly depends on the number of online lead conversions, SixChannels can help you pull traffic to your website through Search Engine Marketing (SEM) strategy.
| |
| − |
| |
| − | [http://www.sixchannels.com/search-engine-marketing.asp Search Engine Marketing] is that most successful and accepted technique of online marketing that boosts your website by enhancing its visibility in Search Engine Result Pages (SERP). The process involves implementation of quite a few techniques to drive relevant visitors to your website and generate quality leads.
| |
| − |
| |
| − | We have a powerful team of search engine marketing experts and advanced technology tools to give your website higher visibility and higher rankings on search engines. This in turn can build your brand image and drastically increase your sales.
| |
| − |
| |
| − | [http://www.sixchannels.com/search-engine-marketing.asp More...]
| |
| − |
| |
| − | ===Search Engine Optimization===
| |
| − |
| |
| − | We offer [http://www.sixchannels.com/search-engine-optimization.asp Search Engine Optimization] (SEO) services , a process of making your prospects easily find your website on search engines.
| |
| − |
| |
| − | Knowledge ammassed through decades of experience and up-to-date tech-solutions, enable us to optimize your website in the best possible manner to generate leads through:
| |
| − |
| |
| − |
| |
| − | * SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
| |
| − | * Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
| |
| − | * Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
| |
| − | * Search Engine Compliancy (SEC) that ensures that your website is complaint with the policies of search engines
| |
| − | * Search Engine Ranking (SER) that strives to get higher visibility to your website
| |
| − |
| |
| − |
| |
| − | Our search engine optimizing process involves:
| |
| − |
| |
| − | * A free pre-optimizing website analysis to identify the current state of optimization, areas that require improvement and recommendations
| |
| − | * Rectifying the problems within the website's architecture that could stop a search engine spider from crawling in or from indexing the content
| |
| − | * Modifying the site with changes necessary to be search engine compliant
| |
| − | * Conducting a research on the competitors and the target maket to identify competant keywords
| |
| − | * Developing content based on relevant keywords to make sure that the content is easily indexed by search engine spiders
| |
| − | * Submitting the site to search engines and directories
| |
| − | * Building external links through quality websites
| |
| − | * Analysing the overall results and sending a detailed report back to you
| |
| − |
| |
| − | [http://www.sixchannels.com/search-engine-optimization.asp More...]
| |
| − |
| |
| − | ===Other Marketing Services===
| |
| − |
| |
| − | Postal/Direct Mail:
| |
| − |
| |
| − | Direct /Postal mail is a very important offline source to reach your prospective. It makes a better impression on customers than television, radio or newspaper advertisements. Direct Mail is a more focused, creative and an innovative way to tell your customers who you are, and what your business offers.
| |
| − |
| |
| − |
| |
| − | Direct Mail campaign offers customers a chance to learn about your business
| |
| − |
| |
| − | It can also help to:
| |
| − |
| |
| − | * Promote a new product or service
| |
| − | * Increase sales and orders
| |
| − | * Drive traffic to your store, Web site, etc.
| |
| − | * Build long-term customer/vendor relationships
| |
| − | * Create and improve brand Awareness
| |
| − |
| |
| − | We can also help you to create and execute Direct Mail campaign through the following:
| |
| − | Postcards
| |
| − |
| |
| − |
| |
| − | Use postcards to send customers
| |
| − |
| |
| − | * New product or service announcements
| |
| − | * Sale reminders
| |
| − | * Invitations to events
| |
| − |
| |
| − | [http://www.sixchannels.com/email-marketing/other-marketing-services.asp More...]
| |
| | | | |
| | ==Appending== | | ==Appending== |