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− | '''Marketing research''' | + | '''Marketing research''' is, according to the American Marketing Association, the function that links the consumer, customer, and public to the marketer through [[information]] -- information used to identify and define [[marketing]] opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. |
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− | ===Contributing Authors===
| + | Often interchanged with [[market research]], it is understood that marketing research is a broader term. |
− | ASK query example - this only requires input on the contributing author(s) page. The query can be modified to show other article contributions made by the author(s):
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− | <br>
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− | <ASK>
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− | [[Contributor Of::Marketing research]] | |
− | [[Contributor Of::*|Contributions]]
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− | </ASK>
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− | <br>
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− | ===Contributing Authors===
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− | Auto generated RDF from relation tag - this style requires a relation to be entered at the main space article as well at the contributing author page(s) which can appear to be somewhat duplicative. (Perhaps author lists can be included as <nowiki><blockquote></nowiki> at top of pages so that RDF at bottom of page doesn't seem repetitive?) Note that listings of other articles can be retrieved from the respective author pages. Also, all a x-reference list of all contributing authors/articles can be seen by clicking on the attribute. XML (click on spyglass) generated from RDF seems to be picked up by Google:
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− | <br>
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− | *[[Has Contributor::Directory:Gregory J. Kohs|Gregory J. Kohs]]
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− | *[[Has Contributor::User: Karl Nagel|Karl Nagel]]
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