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Revision as of 15:58, 16 September 2007
, 15:58, 16 September 2007→CPM Calculator
This calculator measures the ROI (return on investment) of the CPM (cost per thousand) impressions advertising model.
This calculator measures the ROI (return on investment) of the CPM (cost per thousand) impressions advertising model.
Total monthly impressions from your CPM advertising
This section of the tool lets you put in last month's number to calculate last month's ROI. You can also project next month's number to calculate next month's potential ROI.
'''Estimated average CPM'''
* Here you can put in last month's number to calculate last month's ROI. You can also project next month's number to calculate next month's potential ROI.
'''Click-through rate'''
* Your click-through rate is the percentage of actual click-throughs per number of impressions. For example, if you pay for 5,000 impressions and get 50 click-throughs, your click-through rate would be 1%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0.10.
'''Conversion Rate'''
* Your conversion rate is the percentage of visitors who come to your site from a banner or button and convert into customers, for instance, by making a purchase. Conversion rates vary by company, but an average conversion rate you can use as a test would be 2-3%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0.10.
'''Average profit per conversion'''
* Profit refers to the amount of money you earn from a sale. For example, if you sell a software package for $100 and it only cost you $10, your profit is $90. You must supply this number from your own records by estimating the average amount of profit you make from each conversion.
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<!-- BEGIN Developer Shed™ Network's CPM Advertising ROI Calculator -->
<!-- Copyright 2001-2007 Developer Shed™, LLC All Rights Reserved -->
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<B><font size=+1>CPM Advertising ROI Calculator Tool</font></b> © <a href="http://www.seochat.com">SEO Chat™</a>
<font size="2" face="Courier New, Courier, mono">
<form action="http://www.seochat.com/" method="GET" name="form"><input type=hidden name=go value=1><input tabindex=1 type="hidden" name="option" value="com_seotools"><input tabindex=2 type="hidden" name="tool" value="23"><p><b>Total Monthly Impressions</b><br>Total monthly impressions from your CPM advertising<br><input type=text tabindex=3 name="mimpressions" size=32 value=""><p><b>CPM</b><br>Estimated average CPM ($)<br><input type=text tabindex=4 name="average_cpm" size=32 value=""><p><b>Clicks</b><br>Click-through rate (%)<br><input type=text tabindex=5 name="click_rate" size=32 value=""><p><b>Conversion Rate</b><br>Conversion rate (%)<br><input type=text tabindex=6 name="rate" size=32 value=""><p><b>Profit</b><br>Average profit per conversion ($)<br><input type=text tabindex=7 name="profit" size=32 value=""><p><b>Enter Captcha To Continue</b><br>To prevent spamming, please enter in the numbers and letters in the box below<br><input type=text tabindex=8 name="imageverify" size=32 value=""><input tabindex=9 type="hidden" name="timehsh" value="42696b724c6a453d"><p><img src=http://www.seochat.com/includes/showcaptcha.php?bd=42696b724c6a453d border=1><p><input tabindex=10 type=submit name="toolsubmit" id="toolsubmit" value="Calculate"><p><a rel="nofollow" href="http://www.developershed.com/esupport/"><font color="#0000FF"><b>Report Problem with Tool.</b></font></a></form>
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<!-- END Developer Shed™ Network's CPM Advertising ROI Calculator -->
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== Domain Age Check ==
== Domain Age Check ==