We've known from the beginning that brand lives and breathes. It is not just materials or an icon, but it is a company's core spirit, a character, that stimulates desired preferences. It's a persona that ultimately builds bridges to emotional and intellectual brand experiences. We knew it then, we know it now. | We've known from the beginning that brand lives and breathes. It is not just materials or an icon, but it is a company's core spirit, a character, that stimulates desired preferences. It's a persona that ultimately builds bridges to emotional and intellectual brand experiences. We knew it then, we know it now. |