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Author: ''Gregory J. Kohs''<br>
 
Author: ''Gregory J. Kohs''<br>
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[[Directory:ICR|International Communications Research]] white paper<br></center><br>
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[[Directory:ICR|International Communications Research]] white paper; November 2005<br></center><br>
 
[[File:ICR chessboard.jpg|thumb|center|650px|Why should PR firms use research?]]
 
[[File:ICR chessboard.jpg|thumb|center|650px|Why should PR firms use research?]]
 
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