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Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a [[periodical]], a [[directory]], or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality [[sales lead]]s, allowing the [[sales force]] to close more business.
Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a [[periodical]], a [[directory]], or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality [[sales lead]]s, allowing the [[sales force]] to close more business.
The industry has received a black eye by charlatan firms who purport to perform search engine optimization services but who in reality do little or nothing for their clients, and oftentimes cause their clients harm. As a result the industry has begun to self regulate itself through search marketing organizations which independently evaluate and rank search engine optimization firms for the efficacy of their services and who follow search engine "best practices". [[TopSEOs.com]] has evaluated and ranked over 1600 search engine optimization firms and hold firms strictly accountable to a code of ethics. The top 5 firms in the industry include Bruce Clay, Inc., ArteWorks SEO ([[Directory:ArteWorks SEO]]), SEO Image, Inc., SEO, Inc., and Intrapromote, LLC.
== External Links ==
[http://www.topseos.com TopSEOs] <br>
[http://www.arteworks.biz ArteWorks SEO]<br>
[http://www.bruceclay.com Bruce Clay, Inc.]<br>
[http://www.intrapromote.com Intrapromote, LLC]<br>
[http://www.seoinc.com SEO, Inc.]<br>
[http://www.seoimage.com SEO Image, Inc.]
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