43
edits
Changes
→SEO vs AdWords - Which is better
=== SEO vs AdWords - Which is better ===
=== SEO vs AdWords - Which is better ===
Sometimes we get asked by clients whether it’s better to spend money on SEO or Google’s AdWords. SEO is about optimizing your website to increase its rankings in the organic search results (left), while AdWords lets you put ads under the Sponsored Links area (right and sometimes, top).
Sometimes we get asked by clients whether it’s better to spend money on SEO or Google’s AdWords. SEO is about optimizing your website to increase its rankings in the organic search results (left), while AdWords lets you put ads under the Sponsored Links area (right and sometimes, top).
<br>
<br>
First let us look at the advantages of SEO over AdWords:
First let us look at the advantages of SEO over AdWords:
2. People trust the organic results more than paid ads.<br>
2. People trust the organic results more than paid ads.<br>
3. Organic receives roughly 75% of click distribution.<br>
3. Organic receives roughly 75% of click distribution.<br>
<br>
<br>
Now, lets look at the advantages of AdWords over SEO:
Now, lets look at the advantages of AdWords over SEO:
2. You can get your ads out in minutes, compared to months for SEO.<br>
2. You can get your ads out in minutes, compared to months for SEO.<br>
3. There is more “certainty” of your ads showing up, compared to SEO.<br>
3. There is more “certainty” of your ads showing up, compared to SEO.<br>
<br>
<br>
We see SEO and AdWords as complementing each other. For example, we would run an AdWords campaign to mine for keywords to target for SEO (because Google’s Keyword Tool is not always accurate). We would also advise the client to let the AdWords campaign continue running, until the SEO starts to show results. In addition, you’d also maximize your visibility in the search results by running both. This is because some search engine users only look at paid ads, while others may have developed “ad-blindness” and only look at the organic results.
We see SEO and AdWords as complementing each other. For example, we would run an AdWords campaign to mine for keywords to target for SEO (because Google’s Keyword Tool is not always accurate). We would also advise the client to let the AdWords campaign continue running, until the SEO starts to show results. In addition, you’d also maximize your visibility in the search results by running both. This is because some search engine users only look at paid ads, while others may have developed “ad-blindness” and only look at the organic results.
<br>
<br>
Naturally, you’d have to consider the CPCs and whether you’ll still be making money if the CPC is too high. For example, it’s not uncommon for the CPC to be RM5/click or higher for property-related keywords. This is the main reason why many property companies put in a lot of effort into SEO for their website.
Naturally, you’d have to consider the CPCs and whether you’ll still be making money if the CPC is too high. For example, it’s not uncommon for the CPC to be RM5/click or higher for property-related keywords. This is the main reason why many property companies put in a lot of effort into SEO for their website.