The sports industry is driven by the value of sports "assets" – more commonly referred to as sports rights. Sponsorship, marketing, television, digital, team and athlete rights are the intrinsic elements in the sports value chain. Developing these rights and building their value is the key to sport’s sustainable growth and long-term success. World Sport Group helps its partners and clients maximise the opportunities created by these sports assets. We help them to achieve their goals by creating opportunities offered by the sports value chain – developing assets, protecting rights, staging events and delivering content. | The sports industry is driven by the value of sports "assets" – more commonly referred to as sports rights. Sponsorship, marketing, television, digital, team and athlete rights are the intrinsic elements in the sports value chain. Developing these rights and building their value is the key to sport’s sustainable growth and long-term success. World Sport Group helps its partners and clients maximise the opportunities created by these sports assets. We help them to achieve their goals by creating opportunities offered by the sports value chain – developing assets, protecting rights, staging events and delivering content. |