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==Commercial Work==
==Commercial Work==
===Style===
===Style===
Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored, commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television commercials were cast and filmed.
Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored, commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the Beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television commercials were cast and filmed.
As television commercials crowded the programming environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz." In addition, his Chicago production studio attracted talented professional character actors.
As television commercials crowded the programming environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz." In addition, his Chicago production studio attracted talented professional character actors.