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I agree, that for "semiotics" to be an effective unifying discipline it must not isolate itself. Unfortunately, it's too late. By a series of missteps, related cross-discipline confusions, and plain term usage, "semiotics" *is* isolated.  
 
I agree, that for "semiotics" to be an effective unifying discipline it must not isolate itself. Unfortunately, it's too late. By a series of missteps, related cross-discipline confusions, and plain term usage, "semiotics" *is* isolated.  
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The irony is that semeiotic theory is necessarily first among sciences. Yet its current position is worse than last. If you surveyed most scientists today that understand discipline I suspect they would consider it irrelevant, many more have never heard of it.  
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The irony is that semeiotic theory is necessarily first among sciences. Yet its current position is worse than last. If you surveyed most scientists today that understand the discipline I suspect they would consider it irrelevant, many more have never heard of it.  
    
And I do not think the situation can be rescued. Any serious analysis of the situation must, I think, draw this conclusion.
 
And I do not think the situation can be rescued. Any serious analysis of the situation must, I think, draw this conclusion.
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