The point of my little parody is that something has gone seriously wrong with the introduction of market dynamics into the usual routines of evaluation in education.
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Education is a public resource, a core component of a democratic society, not a private commodity to be merchandised by private interest corporations.
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It is obvious from their own position statements that a number of obscenely well-funded forces are striving to inject market psychology into people's hearts and minds for the express purpose of doing away with universal free public education. Other people may be drawn into the game from a lack of information about its ultimate purpose. As with any astroturf pyramid scheme, it is always hard to draw a hard and fast line between the shills and the marks, but I do not believe the great majority of people would be happy with the consequences if they could see where the con is headed.