Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry. These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise. | Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry. These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise. |