For example, take one of the biggest success stories of the dot-com era: MP3.com. Started in 1997 by the CEO of Z Company (filez.com, websitez.com, and sharepaper.com) [http://michaelrobertson.com Michael Robertson] and his head of sales Greg Flores, the initial idea was to simply purchase the domain name MP3.com and set up a redirect to filez.com. When ad revenue and large amounts of traffic began to flow into the domain name because of web searches, a decision was made to use the domain to feature unsigned "indie" musicians, and musicians in the thriving techno genre. | For example, take one of the biggest success stories of the dot-com era: MP3.com. Started in 1997 by the CEO of Z Company (filez.com, websitez.com, and sharepaper.com) [http://michaelrobertson.com Michael Robertson] and his head of sales Greg Flores, the initial idea was to simply purchase the domain name MP3.com and set up a redirect to filez.com. When ad revenue and large amounts of traffic began to flow into the domain name because of web searches, a decision was made to use the domain to feature unsigned "indie" musicians, and musicians in the thriving techno genre. |