''Market niches can be geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people or things. A niche product can be a variation of a common product that is not produced and marketed by the main marketing firms. | ''Market niches can be geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people or things. A niche product can be a variation of a common product that is not produced and marketed by the main marketing firms. |