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Patrick Barwise
'''Patrick Barwise''' is professor of management and marketing and chairman
of the Future Media Research Programme at London Business
School. He joined lbs in 1976 having spent his early career with ibm. He
is the author of Television and its Audience, Accounting for Brands, Strategic
Decisions, Predictions: Media and Advertising in a Recession, as well as
numerous articles and academic papers, mostly on brands,
consumer/audience behaviour and new media. His current projects
include a major study of global Marketing Expenditure Trends and
Simply Better, a book on customer-driven strategy, to be published by
Harvard Business School Press.
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of the Future Media Research Programme at London Business
School. He joined lbs in 1976 having spent his early career with ibm. He
is the author of Television and its Audience, Accounting for Brands, Strategic
Decisions, Predictions: Media and Advertising in a Recession, as well as
numerous articles and academic papers, mostly on brands,
consumer/audience behaviour and new media. His current projects
include a major study of global Marketing Expenditure Trends and
Simply Better, a book on customer-driven strategy, to be published by
Harvard Business School Press.
----
{{OMG250}}<feed url="http://blogsearch.google.com/blogsearch_feeds?hl=en&q=Patrick+Barwise&ie=utf-8&num=10&output=atom" entries="10">
'''[{PERMALINK} {TITLE}]'''
{DESCRIPTION}
{DATE} {AUTHOR}
<br>
</feed>
{{DISPLAYTITLE:Patrick Barwise}}
{{OMG250}}<br>
{{QuickAdd
| Address =
| City =
| State =
| Zip =
| Country =
| Phone =
| Email =
| Web =
| Contact =
| Title =
}}
=== Share this page ===
<sharethis />