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Directory:Victoria Taylor

Victoria Taylor is a digital marketer and public relations manager who worked for ID public relations[1] and was the former director of communications for Reddit, known for assisting the community moderators in hosting interviews with guests to the website.[2][3]

Born in Milwaukee, she graduated from Marquette University[4] and worked for Los Angeles entertainment PR company ID public relations in strategic social media marketing and digital PR for entertainment celebrities, corporate clients, and brands. Her Wikipedia User account, AnnBLea, would frequently create or edit articles about clients of ID PR. She moved to New York City to join Reddit in June 2013,[5][6] using her contacts in the entertainment industry to get celebrities to answer questions from users, facilitating interviews with celebrities in various ways, including by sometimes typing out responses from interviewees as they spoke.[7] She described Reddit as an "ocean" where much of the original work on the internet is created before going to other sites.[1][8]

In 2014, Reddit had 5.5 billion page views a month, more than CNN, BBC and ESPN - with the average user spending 20 minutes on the site three times a day.[9] In 2012 The Atlantic was banned from the "news" section of the site, along with the Huffington Post,[10] Vice, RT[11] and Salon due to the sites voting up their own editorial pieces, in a section dedicated to hard news.[12] Taylor encouraged journalists to use Reddit in a transparent fashion, giving attribution to original ideas and to respect that "reddit’s communities belong to their members."[3][9][13][14][15] She advised the media to seek permission before copying other people's contributions, and seek "guidance for proper attribution."[16][17]

Taylor described Reddit as like a cocktail party where advertisers should build rapport with individuals, saying "you wouldn’t walk around a cocktail party handing out business cards to everyone without engaging in a conversation and connecting with them personally first."[18][19][20][21] While a large number of Chief Marketing Officers want to "infiltrate the reddit community on behalf of their brand," Taylor emphasized that "self-promotion is frowned upon" and the site is "100 percent organic."[18] She recommended that advertisers design promotions that "spark conversations and feedback."[22] Taylor recommended that businesses use AMAs to get attention for public figures, but cautioned “It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client.”[23] Lauren Orsini writes in ReadWrite that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but "very specific set of etiquette. Redditors don’t want to advertise for you, they want to talk to you."[24] She argues that “It’s not that Redditors hate brands, It’s that they hate feeling manipulated by brands” and that they "like content that begs for intelligent viewers and participants."[25]

Taylor stated that because users of the site are "so privacy-conscious" and use tools like AdBlock and proxies "try very hard to go above and beyond... explaining how our ads work and how they target people."[26]

Taylor has promoted the science subreddit[27][28] and defended the right of its moderators to make their own editorial policies, which include banning submissions on climate change denialism.[29]

Taylor was dismissed as an employee on Thursday 2 July 2015.[30] In response to her dismissal, many of the volunteer moderators of reddit shut down access to many of the website's most popular forums and services in protest.[31][32][33][34][35] There was speculation that she was dismissed as a consequence of a celebrity guest Jesse Jackson being provoked by community questions during an interview.[36]

References

  1. ^ a b <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"NXNE INTERACTIVE 2014: VICTORIA TAYLOR". North by Northeast. 5 Mar 2014.
  2. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"If you want your first Reddit AMA to make a splash, ask @bbclysedoucet". BBC. 13 Apr 2014.
  3. ^ a b <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Teresa Gorman (13 May 2014). "Tips from Reddit: Explore Before You Post, Find Your Local Communities". NPR Digital Services.
  4. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"President Lovell to participate in Reddit Ask Me Anything". 6 Oct 2014.
  5. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Horgan, Richard (July 3, 2013). "Meet Reddit's New Director of Communications". adweek.com. Prometheus Global Media. Retrieved 3 July 2015.
  6. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>erik [hueypriest] (21 June 2013). "blog.reddit -- what's new on reddit: Welcome new recruit Victoria, Keeper of the Tapes". redditblog.com. Retrieved 3 July 2015.
  7. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Fenn, Mike (24 June 2013). "Reddit's newest employee used to type celebrities' AMA responses". dailydot.com. Retrieved 3 July 2015.
  8. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Victoria Taylor: The Innovation 50 - Communications director, Reddit". PR Week. 3 Sep 2014.
  9. ^ a b <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Tory Starr (1 Oct 2014). "Social Media IQ: Reddit - Notes from the Victoria Taylor (Reddit director of communications) visit to WGBH".
  10. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Eric Wemple (12 Sep 2014). "Huffington Post disputes Reddit ban". Washington Post. “[E]ach subreddit has its own team of moderators with their own individual requests & policies,” notes Reddit spokeswoman Victoria Taylor
  11. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"RT.com partially banned by Reddit". Russia Today. 30 Aug 2013. “To clarify, it is the prerogative of each individual subreddit's moderators to allow or ban domains from being submitted to their subreddits,” Victoria Taylor, of Reddit’s press service, said. “As we are not moderators of /r/news, we were not involved or consulted on this decision. You would need to appeal to the moderators of /r/news about their decision and address their concerns individually.”
  12. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Sam Kirkland (25 Nov 2014). "How to get your news site banned from Reddit". Poynter. If you don’t like how a moderator is managing a subreddit, the best solution is to start your own subreddit and moderate it with different rules, said Victoria Taylor, director of communications for Reddit.
  13. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"How journalists are using Reddit to find and share stories". News Rewired. 23 July 2014.
  14. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Straight from reddit's director of communications: best practices for journalists on reddit". Muck Rack Daily. 5 Mar 2014.
  15. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Feds encouraged to test the waters on Reddit". FedScoop. 10 Sep 2014.
  16. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Pressiquette and tips for journalists on Reddit". torystarr.com (self published). 8 December 2014.
  17. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Reddit - the front page of the internet: New user behaviour and social media trends". BBC Academy:Journalism. BBC. 7 Nov 2013.
  18. ^ a b <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Victoria Taylor Tells PAN how Reddit Stays Genuine and What That Means for Marketers". PAN communications. 21 May 2014.
  19. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"On Reddit, Unlike Other Social Sites, It's About the Topic, Not the Brand". PR News. 28 Oct 2013. “Brands that are mentioned on the site are in a casual context, similar to being in a local bar or coffee shop, rather than a mall, which is much more of a commercial space"
  20. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"To Learn About reddit, Listen First". 3 Sep 2014. Victoria Taylor, director of communications at reddit, said the point of posting to reddit is not to have content go viral; it is to build credibility
  21. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Social Media and Journalism: An Intrinsically Linked Organism". Brandwatch. 20 May 2014. The communities on Reddit don’t want to feel used or exploited. That’s where listening comes in.
  22. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"The Real Low-Down From Reddit". Tech Affect. 22 Oct 2014.
  23. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Carrie Fung (13 Sep 2013). "When the Narwhal Bacons and Why it Matters to PR Pros". EngagePR blog.
  24. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Let your audience ask you anything". ReadWrite. 24 Sep 2014.
  25. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Megan Haynes (5 June 2014). "Reddit knows: new study reveals what Canadians want". StrategyOnline.ca.
  26. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Nicole Spector (18 June 2014). "Reddit's Safe Play in the Game of Geo-Targeting".
  27. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Reddit: a quickstart kit for science people". Crastina. 18 August 2014.
  28. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"A General Overview of reddit's Science Communities". Scilogs. Spektrum der Wissenschaft/Nature publishing group. 12 Aug 2014.
  29. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Critics blast Reddit over climate-change skeptic ban". Fox News. 19 Dec 2013. Victoria Taylor, Reddit’s director of communications, told FoxNews.com that while it was Allen’s prerogative to ban climate-change skeptics from “/r/science,” his statements “do not reflect the views of Reddit as a whole, or other science or climate-oriented subreddits. Each subreddit community is entitled to its own views, and anyone who wants to start their own subreddit is welcome to do so devoted to their views, opinions or interests,” Taylor said
  30. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Collins, Katie (3 July 2015). "Thanks Victoria Taylor: WIRED's best bits from Reddit's AMAs". wired.co.uk. Retrieved 3 July 2015.
  31. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>McCormick, Rich (2 July 2015). "Reddit's most powerful members are holding the site hostage". theverge.com. Retrieved 3 July 2015.
  32. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Simpson, Campbell (2 July 2015). "Reddit Is Tearing Itself Apart". gizmodo.com. Retrieved 3 July 2015.
  33. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Feinberg, Ashley (2 July 2015). "Reddit In Chaos After Allegedly Firing AMA Coordinator Victoria Taylor". gawker.com. Retrieved 3 July 2015.
  34. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Woollacott, Emma (3 July 2015). "Ask Me Anything... Except Why Victoria Taylor Was Fired From Reddit". forbes.com. Retrieved 3 July 2015.
  35. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>staff (3 July 2015). "Reddit in uproar after staff sacking". bbc.com. Retrieved 3 July 2015.
  36. ^ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Bokhari, Allum (2 Jul 2015). "Reddit Revolt Flares Again as 'AMA' Moderator Sacked the Day After a Disastrous Jesse Jackson Q&A". breitbart.com. Retrieved 3 July 2015.

External links

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