True Leaf Market
True Leaf Market is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.[1]
| True Leaf Market | |
| Type | Private |
|---|---|
| Founded | Logan, Utah (1974) by Demetrios Agathangelides |
| Headquarters | |
| Key people | Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz (company owners)[1][2] |
| Area served | worldwide |
| Industry | Horticulture, Agriculture |
| Products | seeds, microgreens, gardening supplies, sprouting supplies, fermenting and home canning supplies |
| Contact | {{{contact}}} |
| Reference | {{{reference}}} |
History
True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974[3] by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.[1] The company has since grown and merged with other companies, and has been renamed as True Leaf Market.[4] As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.[1][2] Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.[1]
Leadership
The four co-CEOs of True Leaf Market are currently:[5]
- Robb Baumann
- Lance Heaton
- Kaitlin Jones
- Parker Garlitz
Brands
True Leaf Market brands include the following.[3]
- Mountain Valley Seed Company
- Handy Pantry Sprouting[6] (sprouting supplies)
- Wheatgrass Kits[7] (wheatgrass supplies)
- Bloom Master[8] (hanging baskets and other growing supplies)
- Stack and Grow[9]
- Living Whole Foods
- Trellis + Co.[10] (fermenting supplies)
These brands were the results of various acquisitions over the years. The plethora of True Leaf Market brands provides horticulturalists and planters from around the world with various specialized niche products to suit their needs.
Mountain Valley Seed Company
Mountain Valley Seed Company, the oldest True Leaf Market brand, was originally founded in 1974.[3]
Handy Pantry Sprouting
Handy Pantry Sprouting provides sprouting products.[6] Handy Pantry has been providing organic sprouting seeds and sprouting supplies for over 40 yeasr,[6] while Handy Pantry Distribution has been supplying retailers for over 25 years.[11]
Products sold under True Leaf Market's Handy Pantry brand include the following.[6]
- Sprouting Kits
- Organic sprouting seeds
- Seed sprouters
- Organic Sprouting Seed Assortments
- Seed Assortments
- Sprouting supplies
- Sprouting Supplies
- Wheatgrass Kits (for customers to grow their own wheatgrass)
- wheatgrass juicers (to make wheatgrass juice)
- Sprouting books and media
Wheatgrass Kits
WheatgrassKits.com, now part of TrueLeafMarket.com, provides kits for growing wheatgrass.[7]
Bloom Master
Bloom Master is a True Leaf Market brand that includes hanging baskets and many other types of growing supplies. Bloom Master hanging baskets can be used to grow flowers, edible vegetables, ornamental plants, and many other kinds of plants.[8]
Since True Leaf Market Bloom Master baskets and planters can be easily set up, they are highly well-known among customers for their ease of use and utility.[12]
Bloom Master products include:[8]
- Hanging Baskets
- Planter Box
- Tree Stand
- Wire Hanger
- Planter Box Brackets
Stack and Grow
Stack and Grow features specialized growing supplies that allow plants to be stacked.[9] These include expandable trays that can be stacked for up to 8 levels.[13]
Living Whole Foods
Living Whole Foods
Trellis + Co.
Trellis + Co. provides fermenting equipment and kits.[10]
Products
True Leaf Market products include:[14]
- Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)[14][15]
- Sprouting seeds for growing microgreens and other vegetables and plants[16]
- Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)[17]
- Wheatgrass seeds, kits, juicers, and supplies[7]
- Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
- Mason jar accessories, including fermenting kits[10], canning supplies, and sprouting lids[6]
The company also sells its products with major retailers and wholesalers, including Costco.[18]
Community engagement
Ginormous Pumpkin Regatta
One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October.[19]
Demetrios Agathangelides Scholarship
True Leaf Market also offers scholarships opportunities for students,[20] including the Demetrios Agathangelides Scholarship.[21]
References
- ^ a b c d e Utah’s Mountain Valley Seed Company
- ^ a b <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"True Leaf Market". Utah's Own (Utah Department of Agriculture and Food).
- ^ a b c True Leaf Market company information
- ^ Mountain Valley Seed Company
- ^ https://catalystmagazine.net/utah-s-mountain-valley-seed-company/
- ^ a b c d e Handy Pantry
- ^ a b c WheatgrassKits.com
- ^ a b c Bloom Master
- ^ a b Stack & Grow planters
- ^ a b c Trellis + Co.
- ^ Handy Pantry wholesale information
- ^ How to Plant Your Bloom Master
- ^ Stack and Grow instructions]
- ^ a b Good Seeds (Devour Utah)
- ^ Mountain Valley Seed
- ^ Growing Microgreens and Sprouts Part 3: Growing and Eating (KUED, Utah State University)
- ^ Microgreens: Harvest for all seasons
- ^ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)
- ^ Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan (ABC 4)
- ^ True Leaf Market Scholarship (Pennsylvania State University)
- ^ True Leaf Market scholarships