Importance of Building & Managing your Email Lists
An Email list is the most important aspect of Internet Marketing. An Email list is the list of email addresses and related names of the people that are interested in your product or the information you are providing. The value of an email list is directly related to its conversion rate.
How to build your own Email Lists?
Below are few methods for collecting email addresses:
Use Opt-in Forms: This is the common way of getting the customers email addresses. Don't rely on home page to get contacts. Every landing page should have opt-in forms, if customer's find anything attracting he/she will definitely subscribe. Trade Shows: Trade shows are the best way to get leads or contacts. Most of the prospects give away their business cards and some prospects subscribe for newsletters. Ask them if they are okay in receiving emails from you. If they yes that becomes your opt-in lists. Shopping Cart: This is a place where you get a chance to provide check box to allow people to opt-in to your newsletters. If customers are interested then they would tick mark the check box. If they aren't interested they will cross out the check box. Again this would be your opt-in list. Refer a Friend: This is a common method which is used by most of the marketers. If customers are happy or satisfied with your product or service they will refer their friends to buy the product or services. Buying Opt-in Lists from List Brokers: Make sure you buy the opt-in lists.
Managing Lists:
Once you have built your email lists start managing the lists. People keep on changing their jobs or some would have got promoted. It is essential to keep updating the database. So that the database has up-to-date records. Since the database are verified, customers will start purchasing the lists. Because most of the target audience look for recent updated database. Keep the list clean and prune it once in a while. Make sure your server tracks the bouncing email addresses and ensure that you remove those email addresses from the database.