| Gnu World | |
 | |
| Slogan | Cape Town Internet Marketing & Web Design Solutions |
|---|---|
| Type | Private |
| Founded | 2000 |
| Founder | Andrew Ziffo |
| Headquarters | Cape Town, South Africa |
| Key people | Andrew Ziffo, CEO |
| Owner | Gnu World Media |
| Contact | Gnu World |
| Reference | |
Gnu World is a South African, Cape Town based Internet Marketing and Web Design company which was established by CEO Andrew Ziffo in 2000. The company offers a variety of online marketing and web design services to both local and international companies. Gnu World provides companies with business websites or improves existing websites, increasing Search Engine rankings and targeted traffic to these.
"We offer a holistic, all-in-one solution by providing the full range of Internet marketing services under one roof. We also aim to provide excellent customer service, which means that we follow a personal and friendly approach, speaking to you honestly and in plain English."
Internet Marketing
Gnu World's core offerings are centered around Internet Marketing, also referred to as as web marketing, online marketing and e-marketing. In its simplest form internet marketing merely refers to the marketing of products or services via the internet. As a result of the complexity of the internet there are however a combination of different approaches to successfully market a website on the web.
Out of these Gnu World focuses on four in particular:
Search Engine Optimization (SEO)
SEO refers to the science of making websites as attractive as possible to search engines such as Google and Yahoo. In-light of search engines consistently being the most used and effective means for a person browsing the internet to find what they are looking for it is crucial for businesses and websites to be present in search results for search terms related to their niche. Gnu World offers several different SEO packages to businesses to optimize their websites for search engines and additionally also offer ongoing monthly SEO maintence for these when required and applicable.
Pay Per Click (PPC)
PPC involves having ads appear within search results for specific keywords as provided by search engines such as Google. Using Google Adwords for advertising means that the advertiser only pays when a user clicks on their advert. It remains one of the fastest, most targeted and effective forms of advertising on the internet. It is however also heavily dependent on effective PPC campaign management which Gnu World offers through its different Adwords packages and optional monthly management plans.
Social Media Marketing (SMM)
Social Media Marketing, in short SMM, is the newest approach in Internet Marketing. This approach leverages the gigantic user-bases social media platforms such as Facebook have to allow businesses to connect and engage with their markets and customers. Gnu World offers tailored packages which target the Facebook, Twitter and LinkedIn social platforms and thereby allow businesses to have a presence on these platforms and tap into the massive potential they offer.
Website Audits
Website audits are an optional but also crucial additional component of Gnu World's web marketing services. These website audits allow for an in-depth review of a website's metrics, design, content, functionality and other key factors in order to best establish an optimal course of action for further website promotion. Gnu World offers two different website audit packages to customers with existing websites.
Website Design
Aside from Internet Marketing Gnu World's other core focus is web design specifically for businesses. Next to offering visually enticing designs the company also applies its extensive web marketing knowledge during the development stages to produce websites which are SEO friendly, allow for integration of social media marketing profiles and future PPC campaigns whilst adhering to web standards and yet remaining user friendly through use of the Wordpress CMS.
Gnu World offers two particular Design Packages,
- Business Web Design; the development and design of a professional business website.
- Business Blog; the development and design of a professional weblog specifically for businesses.
Additionally the company also has extensive knowledge of Logo Design and offers customized design solutions therefor.
Further Information
More detailed information about the company Gnu World and its offering can be found at: http://www.gnuworld.co.za
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