Tom Blackett
Tom Blackett has been a leading expert on brands and branding for over 20 years. He is the author of Trademarks and the co-editor of Co-branding: the science of alliance and Brand Medicine and a contributor to many other key texts about brands. During his career the international brand owners he has worked with include Heineken, Unilever, GlaxoWellcome, bp Amoco and Volvo. Now group deputy chairman of Interbrand, he is a regular conference speaker, media commentator and writer.
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Name: Tom Blackett
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