Directory:Michael Brenner
| Michael Brenner | |
 Michael B. Brenner | |
| Residence | Template:Country data US [[City:=West Chester|West Chester]], [[State_Name:=Pennsylvania|Pennsylvania]], [[Country_Name:=United States|USA]] |
|---|---|
| Born | Reading, Pennsylvania |
| Occupation | Marketing Executive |
| Contact | |
Michael Brenner is a marketing executive who lives in West Chester, PA.
I was born a marketer: Analytical and creative. Left-brain, right-brain - a collaborative leader devoted to business planning but also impatient to get the job done because it is all about getting results.
I have been working in marketing since 1994 and the one thing that ties my experience together is the use of customer information and market intuition to drive decision-making. It stems from the realization that the customers are in charge. Great marketing flows directly from customer insight.
I have advanced to the senior marketing position with a software start-up in Wayne, PA. Prior to that I was the top marketer at a custom research company and before that I spent nearly 10 years with retail consumer information leader The Nielsen Company. I started there as an Account Exec, was promoted to client management, product management and developed international experience in corporate marketing.
I graduated "with honors" receiving a Bachelor of Arts degree in English Studies from St. Joseph's University (Philadelphia, PA) in 1993.
Areas of Expertise:
- Customer Insights - Strategic Business Planning - Brand Strategy - New Product Development - Competitive Market Positioning - Client & Customer Satisfaction - Creative Problem Solving - Team Building & Leadership
Some Select Achievements:
Executed FullTilt’s first coordinated strategic marketing plan responsible for a significant increase in marketing pipeline dollars, doubling the number of incoming opportunities and producing a 67% increase in quality web traffic in just six months.
Developed and implemented ICR’s first strategic marketing plan responsible for a turnaround in a $25 million division, tripling key website traffic metrics and doubling leads generated in one year.
Directed new product roll-outs for Nielsen to US, European, Canadian and Latin American markets, which generated new revenue of over $12 million in one year.
Exceeded product revenue target by 82% in one-year as a retail software product manager.
Regional and National Sales Top Performer for three consecutive years in Nielsen Retail Services.
Doubled revenue from one client in just over a year as Nielsen CPG Account Executive
Areas of Experience / Keywords: Marketing strategy development, Business planning, Voice of the Customer, Customer loyalty, Client satisfaction, acquisition and retention, Targeting, positioning and messaging, Branding, Product Management, Communications, Public Relations (PR), Web and Search engine marketing, SEO, SEM, Website development, Direct Mail, CRM, Customer Insights, Advertising, International Marketing, Consumer Packaged Goods (CPG), Retail, Consulting
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