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Directory:Using Marketing Research for Public Relations (view source)
Revision as of 17:48, 18 February 2017
, 17:48, 18 February 2017→Why Should PR Firms Use Research
For the marketing research professional, working with Public Relations firms is invigorating in several ways. PR clients are typically upbeat people, their end clients come from varied and diverse industries, the survey topics are often more “fun” than serious, and the market research practitioner can advise PR clients as the research “expert”, leaving the promotional and communication expertise to the client.
For the marketing research professional, working with Public Relations firms is invigorating in several ways. PR clients are typically upbeat people, their end clients come from varied and diverse industries, the survey topics are often more “fun” than serious, and the market research practitioner can advise PR clients as the research “expert”, leaving the promotional and communication expertise to the client.
==Why Should PR Firms Use Research==
==Why Should PR Firms Use Research?==
Generally, there are two classes of circumstances that would lead to strong recommendations for marketing research.
Generally, there are two classes of circumstances that would lead to strong recommendations for marketing research.