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→SEO vs AdWords - Which is better
Sometimes we get asked by clients whether it’s better to spend money on SEO or Google’s AdWords. SEO is about optimizing your website to increase its rankings in the organic search results (left), while AdWords lets you put ads under the Sponsored Links area (right and sometimes, top).
Sometimes we get asked by clients whether it’s better to spend money on SEO or Google’s AdWords. SEO is about optimizing your website to increase its rankings in the organic search results (left), while AdWords lets you put ads under the Sponsored Links area (right and sometimes, top).
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First let us look at the advantages of SEO over AdWords:
First let us look at the advantages of SEO over AdWords:<br>
1. Possibly cheaper in the long run and if you’re in a competitive niche.<br>
1. Possibly cheaper in the long run and if you’re in a competitive niche.<br>
2. People trust the organic results more than paid ads.<br>
2. People trust the organic results more than paid ads.<br>
3. Organic receives roughly 75% of click distribution.<br>
3. Organic receives roughly 75% of click distribution.<br>
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Now, lets look at the advantages of AdWords over SEO:
Now, lets look at the advantages of AdWords over SEO:<br>
1. With AdWords, you get to choose any keyword to target.<br>
1. With AdWords, you get to choose any keyword to target.<br>
2. You can get your ads out in minutes, compared to months for SEO.<br>
2. You can get your ads out in minutes, compared to months for SEO.<br>