Difference between revisions of "Help:Monetizing MyWikiBiz/Google AdSense"

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__TOC__
 
__TOC__
  
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'''Google advertising''' is the leading way for advertisers and ad hosts to quickly and conveniently make money on the Internet.  Until internal growth may permit other options, Centiare's preferred ad serving agent shall be Google.
+
'''Google advertising''' is the leading way for advertisers and ad hosts to quickly and conveniently make money on the Internet.  It is also one of the most frustrating ad suppliers known to mankind.  For the first two years of operation, '''MyWikiBiz''''s preferred ad serving agent was '''Google'''. Then, in January 2010, Google suspended one of the primary ad accounts operating on MyWikiBiz, without notice, without explanation, and (frankly) without cause.  Thus, the management is soured on Google AdSense, but you are still welcome to utilize their service for your own financial benefit.
 +
 
 +
Here is an example of a Google AdSense advertisement:
 +
 
 +
<center>
 +
<adsense>
 +
google_ad_client    = 'ca-pub-4086838842346968';
 +
google_ad_width    = 468;
 +
google_ad_height    = 60;
 +
google_ad_format    = '468x60_as';
 +
google_ad_type      = 'text_image';//2006-12-28: MWB Directory space
 +
google_ad_channel  = '2388332058';
 +
google_color_border = '6699CC';
 +
google_color_bg    = '003366';
 +
google_color_link  = 'FFFFFF';
 +
google_color_text  = 'AECCEB';
 +
google_color_url    = 'AECCEB';
 +
</adsense>
 +
</center>
  
 
== In Directory & User space ==
 
== In Directory & User space ==
  
−
In Directory and User space, users who actually '''own''' the topic of their space are allowed to place as many Google ads within that space as their heart desires.
+
In [[Help:Spaces|Directory and User space]], users who actually are '''legally responsible''' for the topic of their space (the topic is their self or their enterprise, etc.) are allowed to place as many Google AdSense ads within that space as Google allows.
  
−
On the other hand, users who have merely "grabbed" a Directory entity that they don't own, are advised to build out such Directory space with legitimate, useful content -- otherwise, nobody's going to visit that Directory page or spend any time on it.  Failure to create content would only retard the Google advertising opportunity, anyway.  In light of fostering quality on Centiare, management will cap any single user's ability to "grab" undeveloped Directory pages at 100.  For example, after claiming 100 Directory pages, a user must demonstrate that they have adequately built out at least 50% of them with meaningful, useful content before claiming another 100.  Otherwise, the user will be blocked and all of their Directory space returned to the open market. Remember, it is not an appropriate use of the [[Centiare:Text_of_the_GNU_Free_Documentation_License|GNU Free Documentation License]] to copy such text from a site like Wikipedia into '''protected''' Directory space on Centiare.
+
On the other hand, users who have merely "grabbed" a Directory entity that they are not responsible for legally, are advised to build out such Directory space with legitimate, useful content -- otherwise, nobody's going to visit that Directory page or spend any time on it.  Failure to create content would only retard the Google advertising opportunity, anyway.  In light of fostering quality on MyWikiBiz, the site owner may cap any single user's ability to "grab" undeveloped Directory space at 100 pages.  For example, after claiming 100 Directory pages, a user must demonstrate that they have adequately built out at least 50% of them with meaningful, useful content before claiming another 100.  Otherwise, the user may be blocked and all of their Directory space is subject to return to the open market. Remember to be mindful of the [[Help:Text_of_the_GNU_Free_Documentation_License|GNU Free Documentation License]] when copying text from a site like Wikipedia into MyWikiBiz or any other GFDL-observing site.
  
−
The incentive of the Google ad revenue is intended to be a very simple and catchy "hook" to bring in good MediaWiki editors who want to make money doing the thing they love to do.  Google advertising revenue is not intended to be an "end game" for users, but rather a reward for building good content within Centiare.  Of course, all users who have grabbed Directory space and are "squatting" on it need to remember -- they are merely "occupying" those Directory pages until the day the actual '''owner''' contacts Centiare's management.  At that moment, a sysop will transfer access privileges to the rightful owner, which will lock out the previous user's access rights.
+
The incentive of the Google AdSense revenue is intended to be a very simple and catchy "hook" to bring in good editors who want to make money doing the thing they love to do.  Google advertising revenue is not intended to be an "end game" for users, but rather a pleasant reward for building good content within MyWikiBiz.  Of course, all users who have grabbed Directory space and are "squatting" on it need to remember -- they are merely "occupying" those Directory pages until the day the '''actual owner''' contacts MyWikiBiz's management.  At that moment, a sysop will transfer access privileges to the rightful owner, which will lock out the previous user's access rights.
  
 
== In Main space ==
 
== In Main space ==
  
−
Centiare management may elect to place Google AdSense ads on some Main space articles, to help us pay for server space and bandwidth.  To keep Main space looking clean and neat, Centiare policy is to never display more than two (2) Google ads on any one page.  Also note that Centiare will exercize prudence in the percentage of Main space articles that are ever monetized with Google advertising -- 75% of all Main space articles shall remain free of Google advertising.  
+
MyWikiBiz management may elect to place Google AdSense ads on some [[Help:Spaces|Main space]] articles, to help us pay for hosting bandwidth and server storage space for all of the great stuff here.  To keep Main space looking clean and neat, MyWikiBiz policy is to limit Main space pages to no more than two (2) Google ads per page.  Also note that MyWikiBiz will exercize prudence in the proportion of Main space articles that are ever monetized with Google advertising -- we intend that 75% of all Main space articles shall remain free of Google advertising.  
  
−
General users are '''not''' allowed to embed or alter Google advertising on Main space articles, except under Centiare's "Buy a topic" program.
+
General users are '''not''' allowed to embed or alter Google advertising on Main space articles.
  
 +
<!--except under MyWikiBiz's "Buy a topic" program. 
 
=== "Buy a topic" program ===
 
=== "Buy a topic" program ===
−
With this program, Centiare management will occasionally choose some popular Main space articles and make them available to any registered user interested in bidding for the advertising space within the article.  For now, this space will be used for the usual two (2) Google ads being served automatically; but in the future, Centiare may also allow a custom advertisement designed by the auction winner.   
+
With this program, MyWikiBiz management will occasionally choose some popular Main space articles and make them available to any registered user interested in bidding for the advertising space within the article.  For now, this space will be used for the usual two (2) Google ads being served automatically; but in the future, MyWikiBiz may also allow a custom advertisement designed by the auction winner.   
 +
'''How will this work?'''  As an example, MyWikiBiz management might auction off the advertising rights for the article about "[[Heating oil]]".  On that article's [[Talk:Heating oil|Discussion page]], an auction frame would be installed.  Any interested MyWikiBiz user who wants the perpetual rights to place Google ads on the Heating oil article will publically bid a dollar amount on the Discussion page.  The auction would run for exactly one week, and the highest bid at the end of the auction would win the rights to place advertising.  Minimum bid threshold and minimum incremental bids may be set for each article.  Payments to MyWikiBiz will be made through PayPal or by mailed check.
 +
'''Does MyWikiBiz keep all the money?'''  No. MyWikiBiz management is conscious of the many philanthropic and charitable efforts that surround us.  For this reason, whenever there is an auction for article advertising, MyWikiBiz will also set up (below the auction) a "Ballot Box" which will solicit nominations for charitable or humanitarian non-profit causes that have some relationship with the Main space article's topic.  To continue with our Heating oil example, users might nominate and vote on organizations that help poor households pay their energy bills during emergencies (such as Connecticut's [[Directory:Operation Fuel|Operation Fuel]] or [[Directory:Oregon HEAT|Oregon HEAT]], both of which are 501(c)(3) public charities).  At the end of each auction, MyWikiBiz will set aside 25% of the auction winner's final payment as a donation to the appropriate charity that received the most votes on the Discussion page.  This will create remarkable public relations buzz for MyWikiBiz, for the selected charity, and for the winner of the ad auction.  It really is a ''win-win-win'' situation.-->
 +
 
 +
==AdSense Examples==
 +
 
 +
A popular look is a thin, centered box:
  
−
'''How will this work?''' As an example, Centiare management might auction off the advertising rights for the article about "[[Heating oil]]".  On that article's [[Talk:Heating oil|Discussion page]], an auction frame would be installed.  Any interested Centiare user who wants the perpetual rights to place Google ads on the Heating oil article will publically bid a dollar amount on the Discussion page.  The auction would run for exactly one week, and the highest bid at the end of the auction would win the rights to place advertising.  Minimum bid threshold and minimum incremental bids may be set for each article.  Payments to Centiare will be made through PayPal or by mailed check.
+
<center>
 +
<adsense>
 +
google_ad_client    = 'ca-pub-4086838842346968';
 +
google_ad_width    = 468;
 +
google_ad_height    = 60;
 +
google_ad_format    = '468x60_as';
 +
google_ad_type      = 'text_image';//2006-12-28: MWB Directory space
 +
google_ad_channel  = '2388332058';
 +
google_color_border = '6699CC';
 +
google_color_bg    = '003366';
 +
google_color_link  = 'FFFFFF';
 +
google_color_text  = 'AECCEB';
 +
google_color_url    = 'AECCEB';
 +
</adsense>
 +
</center>
  
−
'''Does Centiare keep all the money?''' No. Centiare management is conscious of the many philanthropic and charitable efforts that surround us.  For this reason, whenever there is an auction for article advertising, Centiare will also set up (below the auction) a "Ballot Box" which will solicit nominations for charitable or humanitarian non-profit causes that have some relationship with the Main space article's topic.  To continue with our Heating oil example, users might nominate and vote on organizations that help poor households pay their energy bills during emergencies (such as Connecticut's [[Directory:Operation Fuel|Operation Fuel]] or [[Directory:Oregon HEAT|Oregon HEAT]], both of which are 501(c)(3) public charities).  At the end of each auction, Centiare will set aside 25% of the auction winner's final payment as a donation to the appropriate charity that received the most votes on the Discussion page.  This will create remarkable public relations buzz for Centiare, for the selected charity, and for the winner of the ad auction.  It really is a ''win-win-win'' situation.
+
...Which can be installed as follows:
 +
<pre>
 +
<center>
 +
<adsense>
 +
google_ad_client    = 'pub-YOUR ADSENSE NUMBER HERE';
 +
google_ad_width    = 468;
 +
google_ad_height    = 60;
 +
google_ad_format    = '468x60_as';
 +
google_ad_type      = 'text_image';//2006-12-28: MWB Directory space
 +
google_ad_channel  = '2388332058';
 +
google_color_border = '6699CC';
 +
google_color_bg    = '003366';
 +
google_color_link  = 'FFFFFF';
 +
google_color_text  = 'AECCEB';
 +
google_color_url    = 'AECCEB';
 +
</adsense>
 +
</center>
 +
</pre>

Latest revision as of 16:35, 13 February 2010

Google advertising is the leading way for advertisers and ad hosts to quickly and conveniently make money on the Internet. It is also one of the most frustrating ad suppliers known to mankind. For the first two years of operation, MyWikiBiz's preferred ad serving agent was Google. Then, in January 2010, Google suspended one of the primary ad accounts operating on MyWikiBiz, without notice, without explanation, and (frankly) without cause. Thus, the management is soured on Google AdSense, but you are still welcome to utilize their service for your own financial benefit.

Here is an example of a Google AdSense advertisement:

<adsense> google_ad_client = 'ca-pub-4086838842346968'; google_ad_width = 468; google_ad_height = 60; google_ad_format = '468x60_as'; google_ad_type = 'text_image';//2006-12-28: MWB Directory space google_ad_channel = '2388332058'; google_color_border = '6699CC'; google_color_bg = '003366'; google_color_link = 'FFFFFF'; google_color_text = 'AECCEB'; google_color_url = 'AECCEB'; </adsense>

In Directory & User space

In Directory and User space, users who actually are legally responsible for the topic of their space (the topic is their self or their enterprise, etc.) are allowed to place as many Google AdSense ads within that space as Google allows.

On the other hand, users who have merely "grabbed" a Directory entity that they are not responsible for legally, are advised to build out such Directory space with legitimate, useful content -- otherwise, nobody's going to visit that Directory page or spend any time on it. Failure to create content would only retard the Google advertising opportunity, anyway. In light of fostering quality on MyWikiBiz, the site owner may cap any single user's ability to "grab" undeveloped Directory space at 100 pages. For example, after claiming 100 Directory pages, a user must demonstrate that they have adequately built out at least 50% of them with meaningful, useful content before claiming another 100. Otherwise, the user may be blocked and all of their Directory space is subject to return to the open market. Remember to be mindful of the GNU Free Documentation License when copying text from a site like Wikipedia into MyWikiBiz or any other GFDL-observing site.

The incentive of the Google AdSense revenue is intended to be a very simple and catchy "hook" to bring in good editors who want to make money doing the thing they love to do. Google advertising revenue is not intended to be an "end game" for users, but rather a pleasant reward for building good content within MyWikiBiz. Of course, all users who have grabbed Directory space and are "squatting" on it need to remember -- they are merely "occupying" those Directory pages until the day the actual owner contacts MyWikiBiz's management. At that moment, a sysop will transfer access privileges to the rightful owner, which will lock out the previous user's access rights.

In Main space

MyWikiBiz management may elect to place Google AdSense ads on some Main space articles, to help us pay for hosting bandwidth and server storage space for all of the great stuff here. To keep Main space looking clean and neat, MyWikiBiz policy is to limit Main space pages to no more than two (2) Google ads per page. Also note that MyWikiBiz will exercize prudence in the proportion of Main space articles that are ever monetized with Google advertising -- we intend that 75% of all Main space articles shall remain free of Google advertising.

General users are not allowed to embed or alter Google advertising on Main space articles.


AdSense Examples

A popular look is a thin, centered box:

<adsense> google_ad_client = 'ca-pub-4086838842346968'; google_ad_width = 468; google_ad_height = 60; google_ad_format = '468x60_as'; google_ad_type = 'text_image';//2006-12-28: MWB Directory space google_ad_channel = '2388332058'; google_color_border = '6699CC'; google_color_bg = '003366'; google_color_link = 'FFFFFF'; google_color_text = 'AECCEB'; google_color_url = 'AECCEB'; </adsense>

...Which can be installed as follows: 

<center>
<adsense>
google_ad_client    = 'pub-YOUR ADSENSE NUMBER HERE';
google_ad_width     = 468;
google_ad_height    = 60;
google_ad_format    = '468x60_as';
google_ad_type      = 'text_image';//2006-12-28: MWB Directory space
google_ad_channel   = '2388332058';
google_color_border = '6699CC';
google_color_bg     = '003366';
google_color_link   = 'FFFFFF';
google_color_text   = 'AECCEB';
google_color_url    = 'AECCEB';
</adsense>
</center>
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