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== Introduction ==
== Introduction ==
'''MyHammer''' is an [[online market place]] for consumer services with more than 800,000 registered users. Today it is the largest online platform of the consumer service industry and available in English and German. It was first launchend in Germany in 2005 and entered the British market in May 2008. Nowadays it is the largest website of its kind in the UK, Germany and Austria. MyHammer is owned by the Georg von Holtzbrinck publishing group and is an affiliate of the German conglomerate Abacho AG that offers services in internet search and as a web portal.<ref name="Focus Money Online">{{cite news|last=Janich|first=Oliver|title=Hot Stock! Abacho. Killer-Anwendung|url=http://www.focus.de/finanzen/boerse/aktien/hot-stock-und150-abacho-killer-anwendung_aid_256752.html}}</ref>
'''MyHammer''' is an online market place for consumer services with more than 800,000 registered users. Today it is the largest online platform of the consumer service industry and available in English and German. It was first launchend in Germany in 2005 and entered the British market in May 2008. Nowadays it is the largest website of its kind in the UK, Germany and Austria. MyHammer is owned by the '''Georg von Holtzbrinck publishing group''' and is an affiliate of the German conglomerate '''Abacho AG''' that offers services in internet search and as a web portal.<ref name="Focus Money Online">{{cite news|last=Janich|first=Oliver|title=Hot Stock! Abacho. Killer-Anwendung|url=http://www.focus.de/finanzen/boerse/aktien/hot-stock-und150-abacho-killer-anwendung_aid_256752.html}}</ref>
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== Products and operation ==
== Products and operation ==
The platform of MyHammer hosts services available in several home improvement categories such as carpentry, plumbing or gardening.<ref name="goodgad">{{cite news|title=New Trades and Services Portal Set to Take the Hassle Out of Home Improvement |url=http://www.goodgad.com/joomla/index.php?option=com_content&task=view&id=521&Itemid=2}}</ref> The service is for free for tradesmen and private costumers. After winning a job, tradesmen are required to pay a fee that is 6% of their quote price.<ref name="MyHammer UK">{{cite news|title=How it works|publisher=MyHammer UK|url=http://www.myhammer.co.uk|}}</ref>
The MyHammer platform hosts services available in all home improvement categories such as carpentry, plumbing, gardening etc. etc.<ref name="goodgad">{{cite news|title=New Trades and Services Portal Set to Take the Hassle Out of Home Improvement |url=http://www.goodgad.com/joomla/index.php?option=com_content&task=view&id=521&Itemid=2}}</ref> The service is free for tradesmen and consumers. After winning a job, tradesmen are required to pay a small fee of 6% of their quote price.<ref name="MyHammer UK">{{cite news|title=How it works|publisher=MyHammer UK|url=http://www.myhammer.co.uk|}}</ref>
Tradesmen could also set the “job radar” for receiving emails about jobs which are specific to their field and locality. Moreover, MyHammer customers can rate the tradesmen and leave feedback. They can also upload pictures so that service providers could see already in advance what needs to be repaired, painted or fixed.<ref name="Computeractive">{{cite news|last=Vassou|first=Andrea-Marie|title=Stop! MyHammer|url=http://www.computeractive.co.uk/computeractive/news/2220650/myhammer-lets-people-diy-quotes}}</ref>The right tradesman may chosen basing on price, qualification, customer feedback or availability. Therefore, the cheapest does not need to be taken.
Tradesmen can also set the “job radar” for receiving emails about jobs which are specific to their field and locality. Moreover, MyHammer customers can rate the tradesmen and leave feedback. They can also upload pictures so that service providers can see in advance what needs to be repaired, painted or fixed.<ref name="Computeractive">{{cite news|last=Vassou|first=Andrea-Marie|title=Stop! MyHammer|url=http://www.computeractive.co.uk/computeractive/news/2220650/myhammer-lets-people-diy-quotes}}</ref>The right tradesman may be chosen based on price, qualification, customer feedback or availability and therefore, the cheapest is not necessarily the best.
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