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==History==
==History==
True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek Americans|Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>{{cite web|url=https://catalystmagazine.net/utah-s-mountain-valley-seed-company/|title=Utah’s Mountain Valley Seed Company|first=Katherine|last=Pioli|date=March 1, 2014|magazine=Catalyst Magazine}}</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>
True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>[https://catalystmagazine.net/utah-s-mountain-valley-seed-company/ Utah’s Mountain Valley Seed Company]</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>
==Leadership==
==Leadership==
[[File:ParkerGarlitz.jpg|thumb|150px|right|Parker Garlitz, co-CEO]]
[[File:ParkerGarlitz.jpg|thumb|150px|right|Parker Garlitz, co-CEO]]
[[File:RobbBaumann Profile.jpg|thumb|right|150px|Robb Baumann, co-CEO]]
[[File:RobbBaumann Profile.jpg|thumb|right|150px|Robb Baumann, co-CEO]]
The co-CEOs of True Leaf Market are currently:<ref>https://catalystmagazine.net/utah-s-mountain-valley-seed-company/</ref>
The four co-CEOs of True Leaf Market are currently:<ref>https://catalystmagazine.net/utah-s-mountain-valley-seed-company/</ref>
*Robb Baumann
*Robb Baumann
*Lance Heaton
*Lance Heaton
*Living Whole Foods
*Living Whole Foods
*Trellis + Co.<ref name=Trellis>[https://www.trueleafmarket.com/collections/trellis-co-new-home Trellis + Co.]</ref> (fermenting supplies)
*Trellis + Co.<ref name=Trellis>[https://www.trueleafmarket.com/collections/trellis-co-new-home Trellis + Co.]</ref> (fermenting supplies)
These brands were the results of various acquisitions over the years. The plethora of True Leaf Market brands provides horticulturalists and planters from around the world with various specialized niche products to suit their needs.
===Mountain Valley Seed Company===
===Mountain Valley Seed Company===
===Bloom Master===
===Bloom Master===
''Bloom Master'' is a True Leaf Market brand that includes hanging baskets and many other types of growing supplies.
''Bloom Master'' is a True Leaf Market brand that includes hanging baskets and many other types of growing supplies. Bloom Master hanging baskets can be used to grow flowers, edible vegetables, ornamental plants, and many other kinds of plants.<ref name=BloomMaster>
Since True Leaf Market Bloom Master baskets and planters can be easily set up, they are highly well-known among customers for their ease of use and utility.<ref>[https://www.trueleafmarket.com/pages/plug-planting-instructions-bloom-master-planters How to Plant Your Bloom Master]</ref>
Bloom Master products include:<ref name=BloomMaster>
*Hanging Baskets
*Planter Box
*Tree Stand
*Wire Hanger
*Planter Box Brackets
===Stack and Grow===
===Stack and Grow===
''Stack and Grow'' features specialized growing supplies that allow plants to be stacked.<ref name=StackGrow/>
''Stack and Grow'' features specialized growing supplies that allow plants to be stacked.<ref name=StackGrow/> These include expandable trays that can be stacked for up to 8 levels.<ref>[https://www.trueleafmarket.com/pages/stack-and-grow-instructions Stack and Grow instructions]]</ref>
===Living Whole Foods===
===Living Whole Foods===
==Products==
==Products==
True Leaf Market products include:<ref name=DevourUtah/>
True Leaf Market products include:<ref name=DevourUtah/>
*Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)<ref name=DevourUtah>{{cite web|url=http://devourutah.com/index.php/2015/09/11/good-seeds/|title=Good Seeds|date=September 11, 2015|first=Rebecca Ory|last=Hernandez|magazine=Devour Utah}}</ref><ref>[https://www.ksl.com/article/15969723 Mountain Valley Seed]</ref>
*Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)<ref name=DevourUtah>[http://devourutah.com/index.php/2015/09/11/good-seeds/ Good Seeds (Devour Utah)]</ref><ref>[https://www.ksl.com/article/15969723 Mountain Valley Seed]</ref>
*Sprouting seeds for growing microgreens and other vegetables and plants<ref>{{cite web|url=https://www.kued.org/modern-gardener/stories/growing-microgreens-and-sprouts-part-3-growing-and-eating|title=Growing Microgreens and Sprouts Part 3: Growing and Eating|newspaper=KUED (Utah State University)}}</ref>
*Sprouting seeds for growing microgreens and other vegetables and plants<ref>[https://www.kued.org/modern-gardener/stories/growing-microgreens-and-sprouts-part-3-growing-and-eating Growing Microgreens and Sprouts Part 3: Growing and Eating (KUED, Utah State University)]</ref>
*Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)<ref name=saltlaketribune>{{cite web|url=https://archive.sltrib.com/article.php?id=51207994&itype=CMSID|title=Microgreens: Harvest for all seasons|first=Kathy|last=Stephenson|newspaper=The Salt Lake Tribune|date=February 18, 2011}}</ref>
*Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)<ref name=saltlaketribune>[https://archive.sltrib.com/article.php?id=51207994&itype=CMSID Microgreens: Harvest for all seasons]</ref>
*Wheatgrass seeds, kits, juicers, and supplies<ref name=wheatgrass/>
*Wheatgrass seeds, kits, juicers, and supplies<ref name=wheatgrass/>
*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
*Mason jar accessories, including fermenting kits<ref name=Trellis/>, home canning|canning supplies, and sprouting lids<ref name=HandyPantry/>
*Mason jar accessories, including fermenting kits<ref name=Trellis/>, canning supplies, and sprouting lids<ref name=HandyPantry/>
The company also sells its products with major retailers and wholesalers, including Costco.<ref>{{cite web|url=https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/|title=Non-GMO trend hits the seed industry|first=Ken|last=Roseboro|date=December 28, 2015|magazine=The Organic & Non-GMO Report}}</ref>
The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>
==Community engagement==
==Community engagement==
===Ginormous Pumpkin Regatta===
===Ginormous Pumpkin Regatta===
One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October.<ref>{{cite web|url=https://www.abc4.com/news/local-news/thousands-show-up-for-annual-ginormous-pumpkin-regatta-in-south-jordan/1538444030|title=Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan|first=Jen|last=Gardiner|date=October 20, 2018|newspaper=ABC 4}}</ref>
One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October.<ref>[https://www.abc4.com/news/local-news/thousands-show-up-for-annual-ginormous-pumpkin-regatta-in-south-jordan/1538444030 Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan (ABC 4)]</ref>
===Demetrios Agathangelides Scholarship===
===Demetrios Agathangelides Scholarship===
