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→Search Engine Optimization (SEO)
Hence, you should take your time to evaluate the companies – use the guide above. Get a few quotes and see which ones fit your budget but also sounds reasonable. Definitely do NOT just engage the cheapest because real SEO work requires many man-hours, lots of content and advanced tools.
Hence, you should take your time to evaluate the companies – use the guide above. Get a few quotes and see which ones fit your budget but also sounds reasonable. Definitely do NOT just engage the cheapest because real SEO work requires many man-hours, lots of content and advanced tools.
A desperate SEO Company may accept your job for a ridiculously low fee, but they will cut corners in the end – remember that these companies are also running a business.
A desperate SEO Company may accept your job for a ridiculously low fee, but they will cut corners in the end – remember that these companies are also running a business.
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=== SEO Tools ===
'''''Research, Tracking & Reporting Tools, FREE for SearchGuru Clients'''''
We have a special private area for clients, where you can access a variety of advanced tools – a first in Malaysia and Singapore! View your site’s Analytics, research competitor backlinks, track keyword rankings, monitor brand mentions and more.
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== Search Engine Marketing (SEM) ==
Search Engines like Google, Yahoo and Bing receive over 1 billion searches a day. SEM lets you promote your business to search engine users in your TARGET MARKET and who are already INTERESTED in your products and services. You can optimize your website for increased visbility in the organic search results with SEO, or advertise through PPC programs like Google AdWords. Got damaging content about your brand in the search results? Fix it with ORM.
=== AdWords ===
AdWords is Google’s online advertising program that lets you advertise on their search engine, as well as, affiliated content sites. It is arguably the biggest online advertising platform, allowing you to reach out to 80% of the Internet population.
The advantages of AdWords are:
*Target by keyword and location.
*Text ads are cheaper and faster to produce.
*Publish your ads and start getting leads in under 1 hour.
*Charged only for action (pay-per-click) and not eyeballs.
*Set your own daily budget and maximum Cost per Click.
*Stop anytime – no commitments.
*Detailed campaign statistics.
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'''Setup, Manage, Optimize & Report'''<br>
While AdWords was designed as a DIY service, it takes knowledge, skills, experience and lots of time to create an OPTIMIZED campaign. If you don’t understand Keyword Matching or have a CTR below 3%, you should consider outsourcing. At '''SearchGuru''', we help you setup and manage your Google AdWords campaign for a flat monthly fee. We also optimize your campaigns to ensure that you achieve high ad positions, low CPCs and great conversions. Then at the end of every month, we send you a campaign performance report.
Our Google AdWords services include:
1. Background research – study your industry, products/services and target market.<br>
2. Keyword analysis – determine the best keywords to target.<br>
3. Setup – set up the campaign, including Ad Groups and Ad Text.<br>
4. Landing page – advise on creating better landing pages.<br>
5. Optimize – optimize the campaigns for higher ad positions and lower CPCs.<br>
6. Reporting – provide monthly campaign performance report.<br>
=== SEO vs AdWords - Which is better ===
Sometimes we get asked by clients whether it’s better to spend money on SEO or Google’s AdWords. SEO is about optimizing your website to increase its rankings in the organic search results (left), while AdWords lets you put ads under the Sponsored Links area (right and sometimes, top).
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First let us look at the advantages of SEO over AdWords:
1. Possibly cheaper in the long run and if you’re in a competitive niche.<br>
2. People trust the organic results more than paid ads.<br>
3. Organic receives roughly 75% of click distribution.<br>
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Now, lets look at the advantages of AdWords over SEO:
1. With AdWords, you get to choose any keyword to target.<br>
2. You can get your ads out in minutes, compared to months for SEO.<br>
3. There is more “certainty” of your ads showing up, compared to SEO.<br>
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We see SEO and AdWords as complementing each other. For example, we would run an AdWords campaign to mine for keywords to target for SEO (because Google’s Keyword Tool is not always accurate). We would also advise the client to let the AdWords campaign continue running, until the SEO starts to show results. In addition, you’d also maximize your visibility in the search results by running both. This is because some search engine users only look at paid ads, while others may have developed “ad-blindness” and only look at the organic results.
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Naturally, you’d have to consider the CPCs and whether you’ll still be making money if the CPC is too high. For example, it’s not uncommon for the CPC to be RM5/click or higher for property-related keywords. This is the main reason why many property companies put in a lot of effort into SEO for their website.
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==Photo gallery==
==Photo gallery==