MyWikiBiz, Author Your Legacy — Friday November 22, 2024
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, 02:03, 11 February 2012
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| ==Commercial Work== | | ==Commercial Work== |
| ===Style=== | | ===Style=== |
− | Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored, commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television commercials were cast and filmed. | + | Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored, commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the Beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television commercials were cast and filmed. |
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| As television commercials crowded the programming environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz." In addition, his Chicago production studio attracted talented professional character actors. | | As television commercials crowded the programming environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz." In addition, his Chicago production studio attracted talented professional character actors. |