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'''SEO 2.0''', or '''Search engine optimization 2.0''', refers to newer [[search engine optimization]] strategies in the era of [[Web 2.0]].  While a more traditional search engine optimization objective is to achieve first-page or even top-result for a single web page or domain in [[search engine results page]]s (SERPs), the newer SEO 2.0 strategy includes saturating the first page of SERPs with related targeted content from various Web 2.0 venues like video sites (e.g., [[YouTube]]), social networks ([[MySpace]], [[Facebook]], and [[Twitter]]), blogs, and images ([[Flickr]]).  It also entails exploiting the nature of Web 2.0 networks to gain more user-generated [[backlinks]] and traffic to a target site or brand.

'''SEO 2.0''', or '''Search engine optimization 2.0''', refers to newer [[search engine optimization]] strategies in the era of [[Web 2.0]].  While a more traditional search engine optimization objective is to achieve first-page or even top-result for a single web page or domain in [[search engine results page]]s (SERPs), the newer SEO 2.0 strategy includes saturating the first page of SERPs with related targeted content from various Web 2.0 venues like video sites (e.g., [[YouTube]]), social networks ([[MySpace]], [[Facebook]], and [[Twitter]]), blogs, and images ([[Flickr]]).  It also entails exploiting the nature of Web 2.0 networks to gain more user-generated [[backlinks]] and traffic to a target site or brand.

==History==

==History==

While the prevalence of adding "[[2.0]]" to a common term to form a new moniker is widespread, the phrase ''SEO 2.0'' dates to 2006<ref>[http://www.google.com/search?hl=&q=%22SEO+2.0%22+search&sourceid=navclient-ff&rlz=1B3GGGL_enUS351US351&ie=UTF-8#q=%22SEO+2.0%22+search&hl=en&safe=off&rlz=1B3GGGL_enUS351US351&sa=X&ei=btiETMuUD4O0lQfVruGfDg&ved=0CBkQpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A1%2F1%2F1950%2Ccd_max%3A12%2F31%2F2006&fp=8bdcd5cc78a70505 Google News Archives], '"SEO 2.0" search', from 1950 to 2006.</ref> and is credited to Clinton Cimring,<ref>[http://bignews.biz/?id=802794&keys=business-coaching-small-services Cris Frankel Announces The Launch of Frankel Coaching Group], BigNews.biz press release, 2009-06-05.</ref> a co-founder of Search Engine Partner (an unstable company running numerous scams on the [[Internet]]).  When SEO 2.0 was first described in [[New Media Age]] in May 2006, SEO specialists were "expanding out of their silos and moving into PR and broader marketing communications".<ref>{{cite news |title=SEARCH MARKETING: 3. Narrowing the focus |author= Clare Goff |newspaper=[[New Media Age]] |date=25 May 2006 |page= |url=http://www.highbeam.com/doc/1G1-146237158.html |accessdate=6 September 2010}}</ref>  The article explained that "the explosion of blogs, podcasts and community sites is giving customers the power to make or break reputations, so they can’t be ignored."

While the prevalence of adding "[[2.0]]" to a common term to form a new moniker is widespread, the phrase ''SEO 2.0'' dates to 2006<ref>[http://www.google.com/search?hl=&q=%22SEO+2.0%22+search&sourceid=navclient-ff&rlz=1B3GGGL_enUS351US351&ie=UTF-8#q=%22SEO+2.0%22+search&hl=en&safe=off&rlz=1B3GGGL_enUS351US351&sa=X&ei=btiETMuUD4O0lQfVruGfDg&ved=0CBkQpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A1%2F1%2F1950%2Ccd_max%3A12%2F31%2F2006&fp=8bdcd5cc78a70505 Google News Archives], '"SEO 2.0" search', from 1950 to 2006.</ref> and is sometimes credited to Clinton Cimring,<ref>[http://bignews.biz/?id=802794&keys=business-coaching-small-services Cris Frankel Announces The Launch of Frankel Coaching Group], BigNews.biz press release, 2009-06-05.</ref> a co-founder of [[Directory:Search Engine Partner|Search Engine Partner]].  When SEO 2.0 was first described in [[New Media Age]] in May 2006, SEO specialists were "expanding out of their silos and moving into PR and broader marketing communications".<ref>{{cite news |title=SEARCH MARKETING: 3. Narrowing the focus |author= Clare Goff |newspaper=[[New Media Age]] |date=25 May 2006 |page= |url=http://www.highbeam.com/doc/1G1-146237158.html |accessdate=6 September 2010}}</ref>  The article explained that "the explosion of blogs, podcasts and community sites is giving customers the power to make or break reputations, so they can’t be ignored."

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[[Keyword::Search Engine Partner]]

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