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'''Seth Godin''' is the author of more than seven books that have been bestsellers around the world. His books include Purple Cow and All Marketers Are Liars. He was the founder of Yoyodyne, the Net’s

'''Seth Godin''' is the author of more than seven books that have been bestsellers around the world. His books include ''Purple Cow'' and ''All Marketers Are Liars''. He was the founder of Yoyodyne, the Net’s

first direct marketer, and was formerly VP of Direct Marketing at Yahoo! His new gig is called [http://www.squidoo.com/browse/homepage Squidoo].

first direct marketer, and was formerly VP of Direct Marketing at Yahoo! His new gig is called [http://www.squidoo.com/browse/homepage Squidoo].