SEO 2.0 - Revision history

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History

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''This article in MyWikiBiz [[Help:Main Space|Main article]] space is published with "all rights reserved" by the component contributor(s) to the article. You must obtain [[Directory:Gregory J. Kohs|express written permission]] to copy or re-use this article.''
<br><br>

'''SEO 2.0''', or '''Search engine optimization 2.0''', refers to newer [[search engine optimization]] strategies in the era of [[Web 2.0]]. While a more traditional search engine optimization objective is to achieve first-page or even top-result for a single web page or domain in [[search engine results page]]s (SERPs), the newer SEO 2.0 strategy includes saturating the first page of SERPs with related targeted content from various Web 2.0 venues like video sites (e.g., [[YouTube]]), social networks ([[MySpace]], [[Facebook]], and [[Twitter]]), blogs, and images ([[Flickr]]). It also entails exploiting the nature of Web 2.0 networks to gain more user-generated [[backlinks]] and traffic to a target site or brand.

==History==

While the prevalence of adding "[[2.0]]" to a common term to form a new moniker is widespread, the phrase ''SEO 2.0'' dates to 2006<ref>[http://www.google.com/search?hl=&q=%22SEO+2.0%22+search&sourceid=navclient-ff&rlz=1B3GGGL_enUS351US351&ie=UTF-8#q=%22SEO+2.0%22+search&hl=en&safe=off&rlz=1B3GGGL_enUS351US351&sa=X&ei=btiETMuUD4O0lQfVruGfDg&ved=0CBkQpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A1%2F1%2F1950%2Ccd_max%3A12%2F31%2F2006&fp=8bdcd5cc78a70505 Google News Archives], '"SEO 2.0" search', from 1950 to 2006.</ref> and is credited to Clinton Cimring,<ref>[http://bignews.biz/?id=802794&keys=business-coaching-small-services Cris Frankel Announces The Launch of Frankel Coaching Group], BigNews.biz press release, 2009-06-05.</ref> a co-founder of Search Engine Partner. When SEO 2.0 was first described in [[New Media Age]] in May 2006, SEO specialists were "expanding out of their silos and moving into PR and broader marketing communications".<ref>{{cite news |title=SEARCH MARKETING: 3. Narrowing the focus |author= Clare Goff |newspaper=[[New Media Age]] |date=25 May 2006 |page= |url=http://www.highbeam.com/doc/1G1-146237158.html |accessdate=6 September 2010}}</ref> The article explained that "the explosion of blogs, podcasts and community sites is giving customers the power to make or break reputations, so they can’t be ignored."

Later in 2006, ''Media Post'''s Rob Garner associated SEO 2.0 with "new difficulties" presented to [[webmaster]]s and search optimizers by rich Internet applications such as Flash, JavaScript, and XML (including AJAX) that don't produce indexed pages with a unique [[Uniform Resource Locator|URL]] address.<ref>{{cite news |title=SEO 2.0 And The Pageless Web: The RIA Search Conundrum |author= Rob Garner |newspaper=Media Post |date=20 December 2006 |page= |url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=52868 |accessdate=6 September 2010}}</ref>

In May 2007, [[Google]] introduced its "Universal search" program,<ref>{{cite web |url= http://googleblog.blogspot.com/2007/05/universal-search-best-answer-is-still.html |title= Universal search: The best answer is still the best answer |author= [[Marissa Mayer]] |date= 16 May 2007 |month= May |year= 2007 |publisher= The Official Google Blog |accessdate=6 September 2010}}</ref> making even more important the implications of search optimization across news, images, video, and groups.<ref>{{cite web |url= http://www.prurgent.com/2010-01-31/pressrelease75820.htm |title= NetBiz Launches "Get Green With SEO" Campaign |author= NetBiz |date= 31 January 2010 |month= January |year= 2010 |publisher= PR*Urgent |accessdate=6 September 2010}}</ref>

By December 2007, SEO 2.0 had become a topic of expertise and debate at a professional trade conference.<ref>{{cite news |title=Nel mezzo del cammin dei motori di ricerca |author= Sara Arrigone |newspaper=[[La Stampa]] |date=7 December 2007 |page= |url=http://www.lastampa.it/_web/cmstp/tmplrubriche/blog/grubrica.asp?ID_blog=147&ID_articolo=26&ID_sezione=310&sezione= |accessdate=6 September 2010}}</ref>

==Techniques==

SEO 2.0 techniques may includes a wide range of practices, ranging from [[White or black hat|white hat to black hat]] tactics. One described technique involved a commercial wedding [[stationery|stationer]] that set up a deliberately humorous gallery of wedding photos that they hoped other sites would make fun of. In only two days, thanks to posts at [[social bookmarking]] sites like [[Digg]] and [[Delicious (website)|Del.icio.us]], the album had spawned 1,440 backlinks to the stationer’s site.<ref>{{cite news |title=Tipps für die Suchmaschinenoptimierung |author= |newspaper= Förderland |date=1 April 2009 |page= |url=http://www.foerderland.de/419+M589fc8cee52.0.html |accessdate=6 September 2010}}</ref>

==Criticism==

Some have questioned whether SEO 2.0 is a completely new function, or whether it is merely a change of names intended only for promotion to attract new customers, similar to how businesses might try to build their environmental image by labeling themselves "[[sustainable energy|green]]", without really making any substantive changes in practice.<ref>{{cite news |title=Marketing przyszłości, czyli nowe trendy w SEO |author=Jakub Ruszała |newspaper= Bankier.pl |date=6 July 2010 |page= |url=http://www.bankier.pl/wiadomosc/Marketing-przyszlosci-czyli-nowe-trendy-w-SEO-2173305.html |accessdate=6 September 2010}}</ref> Breathless press releases that claim SEO 2.0 will "pull the U.S. out of recession"<ref>{{cite web |url= http://www.tmcnet.com/usubmit/2009/06/01/4205624.htm |title= "SEO 2.0 And Social Media Marketing Pulls The U.S. Out Of Recession" Chris Howard Interviews Ethical Search Engine Optimization Guru Andrew Zirkin |date= 1 June 2009 |month= June |year= 2009 |publisher= PRWeb.com via COMTEX |accessdate=6 September 2010}}</ref> do not add to the legitimacy of the strategy.

==References==

{{Reflist}}

[[Category:Web services]]

[[Category:Web 2.0]]

[[Category:Search engine optimization]]

[[Category:Internet terminology]]

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<div style="overflow:auto;height:1px;">
[[Keyword::Search Engine Optimization 2.0]]
[[Keyword::SEO 2.0]]
[[Keyword::Search Engine Partner]]
[[Keyword::Clinton Cimring]]
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 ==History==
-While the prevalence of adding "[[2.0]]" to a common term to form a new moniker is widespread, the phrase ''SEO 2.0'' dates to 2006<ref>[http://www.google.com/search?hl=&q=%22SEO+2.0%22+search&sourceid=navclient-ff&rlz=1B3GGGL_enUS351US351&ie=UTF-8#q=%22SEO+2.0%22+search&hl=en&safe=off&rlz=1B3GGGL_enUS351US351&sa=X&ei=btiETMuUD4O0lQfVruGfDg&ved=0CBkQpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A1%2F1%2F1950%2Ccd_max%3A12%2F31%2F2006&fp=8bdcd5cc78a70505 Google News Archives], '"SEO 2.0" search', from 1950 to 2006.</ref> and is credited to Clinton Cimring,<ref>[http://bignews.biz/?id=802794&keys=business-coaching-small-services Cris Frankel Announces The Launch of Frankel Coaching Group], BigNews.biz press release, 2009-06-05.</ref> a co-founder of [[Directory:Search Engine Partner|Search Engine Partner]] (an unstable company running numerous scams on the [[Internet]]).  When SEO 2.0 was first described in [[New Media Age]] in May 2006, SEO specialists were "expanding out of their silos and moving into PR and broader marketing communications".<ref>{{cite news |title=SEARCH MARKETING: 3. Narrowing the focus |author= Clare Goff |newspaper=[[New Media Age]] |date=25 May 2006 |page= |url=http://www.highbeam.com/doc/1G1-146237158.html |accessdate=6 September 2010}}</ref>  The article explained that "the explosion of blogs, podcasts and community sites is giving customers the power to make or break reputations, so they can’t be ignored."
+While the prevalence of adding "[[2.0]]" to a common term to form a new moniker is widespread, the phrase ''SEO 2.0'' dates to 2006<ref>[http://www.google.com/search?hl=&q=%22SEO+2.0%22+search&sourceid=navclient-ff&rlz=1B3GGGL_enUS351US351&ie=UTF-8#q=%22SEO+2.0%22+search&hl=en&safe=off&rlz=1B3GGGL_enUS351US351&sa=X&ei=btiETMuUD4O0lQfVruGfDg&ved=0CBkQpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A1%2F1%2F1950%2Ccd_max%3A12%2F31%2F2006&fp=8bdcd5cc78a70505 Google News Archives], '"SEO 2.0" search', from 1950 to 2006.</ref> and is sometimes credited to Clinton Cimring,<ref>[http://bignews.biz/?id=802794&keys=business-coaching-small-services Cris Frankel Announces The Launch of Frankel Coaching Group], BigNews.biz press release, 2009-06-05.</ref> a co-founder of [[Directory:Search Engine Partner|Search Engine Partner]].  When SEO 2.0 was first described in [[New Media Age]] in May 2006, SEO specialists were "expanding out of their silos and moving into PR and broader marketing communications".<ref>{{cite news |title=SEARCH MARKETING: 3. Narrowing the focus |author= Clare Goff |newspaper=[[New Media Age]] |date=25 May 2006 |page= |url=http://www.highbeam.com/doc/1G1-146237158.html |accessdate=6 September 2010}}</ref>  The article explained that "the explosion of blogs, podcasts and community sites is giving customers the power to make or break reputations, so they can’t be ignored."
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 ==History==
-While the prevalence of adding "[[2.0]]" to a common term to form a new moniker is widespread, the phrase ''SEO 2.0'' dates to 2006<ref>[http://www.google.com/search?hl=&q=%22SEO+2.0%22+search&sourceid=navclient-ff&rlz=1B3GGGL_enUS351US351&ie=UTF-8#q=%22SEO+2.0%22+search&hl=en&safe=off&rlz=1B3GGGL_enUS351US351&sa=X&ei=btiETMuUD4O0lQfVruGfDg&ved=0CBkQpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A1%2F1%2F1950%2Ccd_max%3A12%2F31%2F2006&fp=8bdcd5cc78a70505 Google News Archives], '"SEO 2.0" search', from 1950 to 2006.</ref> and is credited to Clinton Cimring,<ref>[http://bignews.biz/?id=802794&keys=business-coaching-small-services Cris Frankel Announces The Launch of Frankel Coaching Group], BigNews.biz press release, 2009-06-05.</ref> a co-founder of Search Engine Partner (an unstable company running numerous scams on the [[Internet]]).  When SEO 2.0 was first described in [[New Media Age]] in May 2006, SEO specialists were "expanding out of their silos and moving into PR and broader marketing communications".<ref>{{cite news |title=SEARCH MARKETING: 3. Narrowing the focus |author= Clare Goff |newspaper=[[New Media Age]] |date=25 May 2006 |page= |url=http://www.highbeam.com/doc/1G1-146237158.html |accessdate=6 September 2010}}</ref>  The article explained that "the explosion of blogs, podcasts and community sites is giving customers the power to make or break reputations, so they can’t be ignored."
+While the prevalence of adding "[[2.0]]" to a common term to form a new moniker is widespread, the phrase ''SEO 2.0'' dates to 2006<ref>[http://www.google.com/search?hl=&q=%22SEO+2.0%22+search&sourceid=navclient-ff&rlz=1B3GGGL_enUS351US351&ie=UTF-8#q=%22SEO+2.0%22+search&hl=en&safe=off&rlz=1B3GGGL_enUS351US351&sa=X&ei=btiETMuUD4O0lQfVruGfDg&ved=0CBkQpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A1%2F1%2F1950%2Ccd_max%3A12%2F31%2F2006&fp=8bdcd5cc78a70505 Google News Archives], '"SEO 2.0" search', from 1950 to 2006.</ref> and is credited to Clinton Cimring,<ref>[http://bignews.biz/?id=802794&keys=business-coaching-small-services Cris Frankel Announces The Launch of Frankel Coaching Group], BigNews.biz press release, 2009-06-05.</ref> a co-founder of [[Directory:Search Engine Partner|Search Engine Partner]] (an unstable company running numerous scams on the [[Internet]]).  When SEO 2.0 was first described in [[New Media Age]] in May 2006, SEO specialists were "expanding out of their silos and moving into PR and broader marketing communications".<ref>{{cite news |title=SEARCH MARKETING: 3. Narrowing the focus |author= Clare Goff |newspaper=[[New Media Age]] |date=25 May 2006 |page= |url=http://www.highbeam.com/doc/1G1-146237158.html |accessdate=6 September 2010}}</ref>  The article explained that "the explosion of blogs, podcasts and community sites is giving customers the power to make or break reputations, so they can’t be ignored."
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 <blockquote>''This article in MyWikiBiz [[Help:Main Space|Main article]] space is published with "all rights reserved" by the component contributor(s) to the article.  You must obtain [[Directory:Gregory J. Kohs|express written permission]] to copy or re-use this article.''</blockquote>
-<br><br>
+<br>
 '''SEO 2.0''', or '''Search engine optimization 2.0''', refers to newer [[search engine optimization]] strategies in the era of [[Web 2.0]].  While a more traditional search engine optimization objective is to achieve first-page or even top-result for a single web page or domain in [[search engine results page]]s (SERPs), the newer SEO 2.0 strategy includes saturating the first page of SERPs with related targeted content from various Web 2.0 venues like video sites (e.g., [[YouTube]]), social networks ([[MySpace]], [[Facebook]], and [[Twitter]]), blogs, and images ([[Flickr]]).  It also entails exploiting the nature of Web 2.0 networks to gain more user-generated [[backlinks]] and traffic to a target site or brand.