Omnibus (survey) - Revision history

MyWikiBiz: Update Google AdSense script with AntVenture template

2010-03-30T19:31:06Z

Update Google AdSense script with AntVenture template

MyWikiBiz: Changes

2009-11-11T12:38:27Z

Changes

MyWikiBiz: Preparing to build a better article. Game on, Wikipedia?

2009-11-10T13:45:36Z

Preparing to build a better article. Game on, Wikipedia?

New page

An '''omnibus survey''' is a method of [[quantitative marketing research]] where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent.

The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).

An omnibus survey generally uses a [[stratified sample]] and can be conducted either by mail, telephone, or Internet.

[[Category:Marketing research]]

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 The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).
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 An omnibus survey generally uses a [[stratified sample]] and can be conducted either by mail, telephone, or Internet.

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-An '''omnibus survey''' is a method of [[quantitative marketing research]] where data on a wide variety of subjects is collected during the same interview.  Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent.
+An '''omnibus survey''' is a method of [[quantitative]] [[marketing research]] where data on a wide variety of subjects is collected during the same interview.  Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent.  Across different omnibus programs, one will find some variance in sampling quality, number of interviews completed, and cost of data collection.  Some internationally capable research vendors offer omnibus data collection across multiple countries.<ref>''Research design: successful designs for social and economic research'', Catherine Hakim, [http://books.google.com/books?id=MU_ebmDgyvgC&lpg=PA89&dq=omnibus%20%22research%20design%22&pg=PA90#v=onepage&q=omnibus%20%22research%20design%22&f=false pg. 90],</ref> but typically an omnibus will focus on a single country.
 The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).
 An omnibus survey generally uses a [[stratified sample]] and can be conducted either by mail, telephone, or Internet.
 [[Category:Marketing research]]