Josef Sedelmaier - Revision history

ScooterGolden at 02:03, 11 February 2012

2012-02-11T02:03:39Z

ScooterGolden at 21:07, 10 February 2012

2012-02-10T21:07:09Z

ScooterGolden: /* Stable of Actors */

2012-02-10T13:33:10Z

Stable of Actors

ScooterGolden at 13:32, 10 February 2012

2012-02-10T13:32:26Z

ScooterGolden: /* Musical Score */

2012-02-10T13:27:32Z

Musical Score

ScooterGolden at 13:27, 10 February 2012

2012-02-10T13:27:04Z

ScooterGolden: Created page with ''''Josef Sedelmaier''' (born '''John Josef Sedelmaier'' on May 31,1933 in Orrville, Ohio) is a director and producer of television commercials based in Chicago, Illinois. ==…'

2012-02-10T13:17:28Z

Created page with ''''Josef Sedelmaier''' (born '''John Josef Sedelmaier'' on May 31,1933 in Orrville, Ohio) is a director and producer of television commercials based in Chicago, Illinois. ==…'

New page

'''Josef Sedelmaier''' (born '''John Josef Sedelmaier'' on May 31,1933 in Orrville, Ohio) is a director and producer of television commercials based in Chicago, [[Illinois]].

==Commercial Work==
Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed.

As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old Chez Paree nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors [[Clara Peller]] breaking new ground, and creating public and industry cutting-edge "buzz."

The original scores created as background music had the unmistakle Sedermaier instrumental touch of a deep bass accompanied by a high soprano. Although many other directors attempted to copy his style, their results failed, often appearing stilted and clunky in comparison.

==Stable==
His stable of Chicago character actors, known in the industry as "Sedelmaier's regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear in contrast to the character actors. Every Sunday, Sedelmaier's production assistant would call the members of the "stable" for Monday auditions. The casting would be completed by Tuesday, although in many instances Sedelmaier had already known who his principal actors would be. Wardrobe would be completed on Wednesday and the actual commercial shoot would take place in Sedelmaier's studios on Thursday and Friday.

==Trivia==
* He is the father of [[J. J. Sedelmaier]], an [[animator]]. [http://www.jjsedelmaier.com/index2.html]
* His Sedelmaier Film Productions office is based in [[Chicago]].

==References==
* Sedelmaier Film Productions

==External links==
* Short Bio at [http://adage.com/century/people063.html Adage.com]
* Joe Sedelmaier at [http://www.imdb.com/name/nm1286064/ Internet Movie DataBase]
* [http://www.kftv.com/company-20189.html Sedelmaier Film Productions]
* [http://www.adcglobal.org/archive/hof/2000/?id=204 Art Directors Club biography, portrait and images of work]
* Sedelmaier Website for reel, trailers and news [http://www.sedelmaier.com]
* [http://mywikibiz.com/Les_Golden_(Interview) Interview with One of Sedelmaier's Regular Actors Les Golden
{{Persondata 
| NAME = Sedelmaier, Joe
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION =
| DATE OF BIRTH =
| PLACE OF BIRTH =
| DATE OF DEATH =
| PLACE OF DEATH =
}}
{{DEFAULTSORT:Sedelmaier, Joe}}
[[Category:Living people]]
[[Category:People from Chicago, Illinois]]
[[Category:Advertising directors]]
[[Category:Actors]]
[[Category:American film actors]]
[[Category:American stand-up comedians]]
[[Category:American comedians]]
[[Category:American musicians]]
[[Category:American writers]]

@@ Line 3: / Line 3: @@
 ==Commercial Work==
 ===Style===
-Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored, commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television commercials were cast and filmed.
+Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored, commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the Beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television commercials were cast and filmed.
 As television commercials crowded the programming environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks.  Enter Joe Sedelmaier.  A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz."  In addition, his Chicago production studio attracted talented professional character actors.

@@ Line 1: / Line 1: @@
-'''Josef Sedelmaier''' (born '''John Josef Sedelmaier'' on May 31,1933 in Orrville, Ohio) is a director and producer of television commercials based in Chicago, [[Illinois]].
+''Josef Sedelmaier'' (born ''John Josef Sedelmaier'' on May 31,1933 in Orrville, Ohio) is a director and producer of television commercials based in Chicago, [[Illinois]].
 ==Commercial Work==
 ===Style===
-Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed.
+Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored, commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television commercials were cast and filmed.
-As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks.  Enter Joe Sedelmaier.  A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz."
+As television commercials crowded the programming environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks.  Enter Joe Sedelmaier.  A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz."  In addition, his Chicago production studio attracted talented professional character actors.
 ===Technique===
@@ Line 12: / Line 12: @@
 Sedelmaier's skill as a director lay in his knowing that action results from providing the actors a specific expression, gesture, or movement.  Many directors tend to ask the actor to "act" by suggesting adoption of an internal emotional state.  For this reason, Sedelmaier was loved by actors, who realized that he made their job easy, and was approached by celebrities such as [[Rodney Dangerfield]] to direct their motion pictures.
-A stylistic quirk caused some unease among his staff and actors.  Whether by choice or accident, his directorial demands would sometimes take on the fever of an SS command.
+A stylistic quirk caused some unease among his staff and actors.  Whether by choice or accident, his directorial demands would sometimes take on the fervor of an SS command.
 ===Musical Scores===
-The original scores created as background music had the unmistakle Sedermaier instrumental touch of a deep bass accompanied by a high soprano.  Although many other directors attempted to copy his style, their results failed, often appearing stilted and clunky in comparison.
+The original scores created as background music had the unmistakle Sedermaier instrumental touch of a deep bass accompanied by a high soprano.  Although many other directors attempted to copy his style, both directorial and musical, their results failed, often appearing stilted and clunky in comparison.
 ==Stable of Actors==
-His stable of Chicago character actors, known in the industry as "Sedelmaier regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear in contrast to the character actors.  Chicago talent agents would scout for individuals with a "Sedelmaier face."  The [[Emilia Lorence Agency]] in particular provided many actors to Sedelmaier, although many actors were a member of the regulars without going through an agency.
+His stable of Chicago character actors, known in the industry as "Sedelmaier regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear as a contrast to the character actors.  Chicago talent agents would scout for individuals with a "Sedelmaier face."  The [[Emilia Lorence Agency]] in particular provided many actors to Sedelmaier, although many actors were a member of the regulars without going through an agency.
 Every Sunday, Sedelmaier's production assistant Ginny would call the regulars for Monday auditions.  The casting would be completed by Tuesday, although in many instances Sedelmaier had already known who his principal actors would be.  Kay Sanford, Sedelmaier's receptionist and girl Friday, would often tell the actors that they were among the favored for a particular commercial.  Wardrobe would be completed on Wednesday and the actual commercial shoot would take place in Sedelmaier's studios on Thursday and Friday.
@@ Line 25: / Line 25: @@
 * He is the father of [[J. J. Sedelmaier]], an [[animator]]. [http://www.jjsedelmaier.com/index2.html]
 * His Sedelmaier Film Productions office is based in [[Chicago]], [[Illinois]].
 ==References==

@@ Line 20: / Line 20: @@
 His stable of Chicago character actors, known in the industry as "Sedelmaier regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear in contrast to the character actors.  Chicago talent agents would scout for individuals with a "Sedelmaier face."  The [[Emilia Lorence Agency]] in particular provided many actors to Sedelmaier, although many actors were a member of the regulars without going through an agency.
-Every Sunday, Sedelmaier's production assistant would call the regulars for Monday auditions.  The casting would be completed by Tuesday, although in many instances Sedelmaier had already known who his principal actors would be.  Kay Sanford, Sedelmaier's receptionist and girl Friday, would often tell the actors that they were among the favored for a particular commercial.  Wardrobe would be completed on Wednesday and the actual commercial shoot would take place in Sedelmaier's studios on Thursday and Friday.
+Every Sunday, Sedelmaier's production assistant Ginny would call the regulars for Monday auditions.  The casting would be completed by Tuesday, although in many instances Sedelmaier had already known who his principal actors would be.  Kay Sanford, Sedelmaier's receptionist and girl Friday, would often tell the actors that they were among the favored for a particular commercial.  Wardrobe would be completed on Wednesday and the actual commercial shoot would take place in Sedelmaier's studios on Thursday and Friday.
 ==Trivia==

@@ Line 3: / Line 3: @@
 ==Commercial Work==
 ===Style===
-Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed.
+Joe Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed.
-As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks.  Enter Joe Sedelmaier.  A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old Chez Paree nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz."
+As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks.  Enter Joe Sedelmaier.  A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old [[Chez Paree]] nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz."
 ===Technique===
-Sedelmaier on the set combined a deep, hearty laugh with nearly tyrannical control.  He was known to intimidate actors as well as advertising agency personnel.  During one shoot, the ad agency producer stated, "Joe, I don't know if this is going to work."  To that, Sedelmaier retorted angrily, "Everything that comes out of here works."  With the offer of closing up the shop and allowing the producer to go elsewhere, the discussion quickly ended.
+Sedelmaier on the set combined a deep, hearty laugh with nearly tyrannical control.  He was known to intimidate actors as well as advertising agency personnel.  During one shoot, the ad agency producer stated, "Joe, I don't know if this is going to work."  To that, Sedelmaier retorted angrily, "Everything that comes out of here works."  With Sedelmaier's invitation of closing up the shop and allowing the producer to go elsewhere, the discussion quickly ended.
-Sedelmaier's skill as a director lay in his knowing that action results from providing the actors an expression, gesture, or movement.  Many directors tend to ask the actor to "act" by mentioning an internal emotional state.  For this reason, Sedelmaier was loved by actors, who realized that he made their job easy, and was approached by celebrities such as [[Rodney Dangerfield]] to direct their motion pictures.
+Sedelmaier's skill as a director lay in his knowing that action results from providing the actors a specific expression, gesture, or movement.  Many directors tend to ask the actor to "act" by suggesting adoption of an internal emotional state.  For this reason, Sedelmaier was loved by actors, who realized that he made their job easy, and was approached by celebrities such as [[Rodney Dangerfield]] to direct their motion pictures.
 A stylistic quirk caused some unease among his staff and actors.  Whether by choice or accident, his directorial demands would sometimes take on the fever of an SS command.
@@ Line 18: / Line 18: @@
 ==Stable of Actors==
-His stable of Chicago character actors, known in the industry as "Sedelmaier regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear in contrast to the character actors.  Every Sunday, Sedelmaier's production assistant would call the regulars for Monday auditions.  The casting would be completed by Tuesday, although in many instances Sedelmaier had already known who his principal actors would be.  Wardrobe would be completed on Wednesday and the actual commercial shoot would take place in Sedelmaier's studios on Thursday and Friday.
+His stable of Chicago character actors, known in the industry as "Sedelmaier regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear in contrast to the character actors.  Chicago talent agents would scout for individuals with a "Sedelmaier face."  The [[Emilia Lorence Agency]] in particular provided many actors to Sedelmaier, although many actors were a member of the regulars without going through an agency.
 ==Trivia==
 * He is the father of [[J. J. Sedelmaier]], an [[animator]]. [http://www.jjsedelmaier.com/index2.html]
-* His Sedelmaier Film Productions office is based in [[Chicago]].
+* His Sedelmaier Film Productions office is based in [[Chicago]], [[Illinois]].
 ==References==

@@ Line 14: / Line 14: @@
 A stylistic quirk caused some unease among his staff and actors.  Whether by choice or accident, his directorial demands would sometimes take on the fever of an SS command.
-===Musical Score===
+===Musical Scores===
 The original scores created as background music had the unmistakle Sedermaier instrumental touch of a deep bass accompanied by a high soprano.  Although many other directors attempted to copy his style, their results failed, often appearing stilted and clunky in comparison.

@@ Line 2: / Line 2: @@
 ==Commercial Work==
 Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "[[Where's the beef?]]" and commercials for Alaskan Airlines, Interwoven Socks, and scores of others. Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed.
-As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks.  Enter Joe Sedelmaier.  A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old Chez Paree nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors [[Clara Peller]] breaking new ground, and creating public and industry cutting-edge "buzz."
+As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks.  Enter Joe Sedelmaier.  A successful Young & Rubicam and J. Walter Thompson art director/producer who opened a film production studio in 1967 on Fairbanks Court in the old Chez Paree nightclub space, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors, such as [[Clara Peller]], breaking new ground, and creating public and industry cutting-edge "buzz."
 The original scores created as background music had the unmistakle Sedermaier instrumental touch of a deep bass accompanied by a high soprano.  Although many other directors attempted to copy his style, their results failed, often appearing stilted and clunky in comparison.
-==Stable==
+==Stable of Actors==
-His stable of Chicago character actors, known in the industry as "Sedelmaier's regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear in contrast to the character actors.  Every Sunday, Sedelmaier's production assistant would call the members of the "stable" for Monday auditions.  The casting would be completed by Tuesday, although in many instances Sedelmaier had already known who his principal actors would be.  Wardrobe would be completed on Wednesday and the actual commercial shoot would take place in Sedelmaier's studios on Thursday and Friday.
+His stable of Chicago character actors, known in the industry as "Sedelmaier regulars," included some of the most successful Chicago actors including Richard Rohrbach, [[Les Golden]], Joan Lazzarini, and former vaudevillian Rudy Horn, as well as models such as Dinky Wilkes who would appear in contrast to the character actors.  Every Sunday, Sedelmaier's production assistant would call the regulars for Monday auditions.  The casting would be completed by Tuesday, although in many instances Sedelmaier had already known who his principal actors would be.  Wardrobe would be completed on Wednesday and the actual commercial shoot would take place in Sedelmaier's studios on Thursday and Friday.
 ==Trivia==
@@ Line 24: / Line 33: @@
 * [http://www.adcglobal.org/archive/hof/2000/?id=204 Art Directors Club biography, portrait and images of work]
 * Sedelmaier Website for reel, trailers and news [http://www.sedelmaier.com]
-* [http://mywikibiz.com/Les_Golden_(Interview)  Interview with One of Sedelmaier's Regular Actors Les Golden
+* [http://mywikibiz.com/Les_Golden_(Interview)]  Interview with One of Sedelmaier's Regular Actors Les Golden
 {{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
 | NAME              = Sedelmaier, Joe