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2010-03-23T13:03:16Z

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MyWikiBiz: Begin article about "field and tab"

2010-03-22T20:02:57Z

Begin article about "field and tab"

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:''This article in MyWikiBiz [[Help:Main Space|Main article]] space is published with "all rights reserved" by the component contributor(s) to the article. You must obtain [[Directory:Gregory J. Kohs|express written permission]] to copy or re-use this article.''
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'''Field and tab''' refers to a limited set of services provided in the [[marketing research]] industry. The name refers to the task of '''''field'''ing'' a questionnaire (that is, interviewing consumers or whomever is the target market, to get their response data to an array of questions), then '''''tab'''ulating'' the resulting data into convenient two-dimensional tables (called "cross-tabulations"), based on answers to at least two of the questions included in a survey.
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<center>
{| border="1"
|+ An example of a '''cross-tabulation''' (simple)
! Answer choices !! All Respondents !! Males !! Female
|-
! Voted for Democrat
| 55% || 50% || 60%
|-
! Voted for Republican
|45%
|50%
|40%
|}
</center>
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A field and tab research vendor will typically not be responsible for drafting a questionnaire or assisting on high-level sampling design discussions. Likewise, after the data has been collected and tabulated, the vendor will typically not interpret the resulting data nor prepare a deck of presentation slides. These responsibilities fall on the client (the research buyer) or on a [[consulting|consultant]] that the client may hire.

Field and tab is always a part of the offering of a [[full service research]] vendor. A full-service firm will sometimes offer only their field and tab component when the budget for a particular study is limited.

==Bibliography==
* Hague, Paul N., '''Market research: a guide to planning, methodology & evaluation''' (3rd edition), Kogan Page publisher, 2002.

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	'''Field and tab''' refers to a limited set of services provided in the [[marketing research]] industry. The name refers to the task of '''''field'''ing'' a questionnaire (that is, interviewing consumers or whomever is the target market, to get their response data to an array of questions), then '''''tab'''ulating'' the resulting data into convenient two-dimensional tables (called "cross-tabulations"), based on answers to at least two of the questions included in a survey.		'''Field and tab''' refers to a limited set of services provided in the [[marketing research]] industry. The name refers to the task of '''''field'''ing'' a questionnaire (that is, interviewing consumers or whomever is the target market, to get their response data to an array of questions), then '''''tab'''ulating'' the resulting data into convenient two-dimensional tables (called "cross-tabulations"), based on answers to at least two of the questions included in a survey.
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Field and tab - Revision history

MyWikiBiz: Opening up to all the free licenses that the Wikimedia Foundation cares to co-opt.

MyWikiBiz: Begin article about "field and tab"