Directory:New Patients, Inc - Revision history

Snerfling: /* History */

2007-03-28T14:56:56Z

History

Snerfling: Demo image gallery & subject interests - see aficionados for back links

2007-03-28T14:42:37Z

Demo image gallery & subject interests - see aficionados for back links

Newpatientsinc: linked the words advertising and the newly created dental advertising

2007-03-28T06:31:27Z

linked the words advertising and the newly created dental advertising

Newpatientsinc: linked to the newly created entry of dentist

2007-03-28T05:59:10Z

linked to the newly created entry of dentist

Newpatientsinc at 21:11, 12 January 2007

2007-01-12T21:11:17Z

New page

{{Infobox_Company
| company_name = [[Company_Name:=New Patients, Inc.]]
| company_logo =
| company_slogan = ''The Ad Agency Exclusively For Dentists''
| company_type = [[Company_Type:=Private|[[Private Company|Private]]]]
| genre =
| foundation = [[Year_Started:=1990|[[1990]]]]
| founder =
| location = {{flagicon|US}} [[City:=Las Vegas|[[Directory:Las Vegas, Nevada|Las Vegas]]]] [[State_Name:=Nevada|[[Directory:Nevada|Nevada]]]]
| key_people = [[Key_Person1:=Howie Horrocks|[[Directory:Howie Horrocks|Howie Horrocks]]]], [[Key_Person1_Title:=CEO|CEO]] [[Key_Person2:=Eddie Facey|[[Directory:Eddie Facey|Eddie Facey]]]], [[Key_Person2_Title:=President|President]] [[Key_Person3:=Mark Dilatush]], [[Key_Person3_Title:=VP, Professional Services]] 
| industry = [[NAICS_Code1_Title:=Advertising and Related Services|[[Advertising and Related Services]]]] [[NAICS_Code2_Title:=Advertising Agencies|[[Advertising Agencies]]]]
| products = 
| revenue =
| operating_income =
| net_income =
| num_employees = {{profit}} [[Employees:=11|11]] (2007)
| parent = 
| subsid = 
| owner = 
| contact = [[Address:=9850 South Maryland Parkway, Suite 5]] Las Vegas, [[State_Code:=NV]] [[Zip:=89183]]-[[Plus4:=0000]] [[Phone:=702.263.7087]] [[Web:=www.newpatientsinc.com|[http://www.newpatientsinc.com New Patients, Inc. website]]]
| reference = [[NAICS]]: [[NAICS_Code1:=5418]], [[NAICS_Code2:=541810]] 
| footnotes =
}}

'''New Patients, Inc.''' is the advertising agency exclusively for dentists. Located in [[Directory:Las Vegas, Nevada|Las Vegas]], [[Directory:Nevada|Nevada]], it is one of the leading providers of dental marketing and dental advertising services for dental practices throughout the United States and Canada.



== History ==
New Patients, Inc. was founded in 1990 in Seattle, WA, by William Howard (Howie) Horrocks. A career advertising professional, Horrocks worked at a traditional ad agency in Seattle before branching out into his own agency. Once in his own agency, he worked with small businesses, initially specializing in chiropractors. However, he also took on some dentists, and eventually decided to specialize in dental marketing.

He wrote two ‘dental best sellers’ called Unlimited New Patients and More Unlimited New Patients. In the 90s, a substantial portion of the company’s revenues were attributable to these books. While there were a few ‘agency clients’, no effort was made to bring these clients on. Most of them were book readers who would call Horrocks and literally ask him to do advertising for them. In 1999, the company was Horrocks and two contracted Seattle area graphic designers who would be assigned to work with clients, but who had other clients and devoted only a portion of their time to New Patients, Inc.

In 1999, Horrocks met Eddie Facey through Guggenheim Dental Supply, a regional distributor of dental supplies in Southern California with about $22 million in annual sales. Guggenheim and New Patients, Inc. formed a cooperative relationship whereby Guggenheim’s ‘Platinum’ clients would be provided with Horrocks’ books, and New Patients Inc. would be marketed to Guggenheim’s clients and sales people. This relationship lasted until the acquisition of Guggenheim by Patterson Dental Supply in April, 2000.

Facey had been serving as the CFO of Guggenheim Dental Supply. A career CPA, Facey had 5 years of experience at Coopers & Lybrand in Los Angeles before being named CFO of one of his clients in 1991. Throughout the 90s, Facey held controller or CFO positions in manufacturing, telecommunications, and distribution companies, with the last being the CFO position at Guggenheim. Sensing the growth opportunity in dental advertising, Facey joined New Patients Inc in January of 2001.

At that time, the company transformed from only serving advertising clients when they asked after reading Horrocks’ books to a full-service agency.

 





== External links ==

*[http://www.newpatientsinc.com/ New Patients, Inc. website]
*[http://www.dentistsontv.com/ Dentists On TV website]

@@ Line 45: / Line 45: @@
 At that time, the company transformed from only serving [[advertising]] clients when they asked after reading Horrocks’ books to a full-service agency.
 <br>
 <gallery>
 Image:Strassman logo.jpg|Dr. Strassman
 </gallery>
-Interests: [[Subject Interest::Dentist]], [[Subject Interest::Dental advertising]]
+Interests: [[Subject Interest::Category:Dentistry]], [[Subject Interest::Dentist]], [[Subject Interest::Dental advertising]]
 == External links ==
 *[http://www.newpatientsinc.com/ New Patients, Inc. website]
 *[http://www.dentistsontv.com/ Dentists On TV website]

@@ Line 29: / Line 29: @@
-'''New Patients, Inc.''' is the advertising agency exclusively for [[dentist]]s. Located in [[Directory:Las Vegas, Nevada|Las Vegas]], [[Directory:Nevada|Nevada]], it is one of the leading providers of dental marketing and dental advertising services for dental practices throughout the United States and Canada.
+'''New Patients, Inc.''' is the [[advertising]] agency exclusively for [[dentist]]s. Located in [[Directory:Las Vegas, Nevada|Las Vegas]], [[Directory:Nevada|Nevada]], it is one of the leading providers of dental marketing and [[dental advertising]] services for dental practices throughout the United States and Canada.
 <!-- The following gives the user an example of one way to footnote a reference citation. -->
@@ Line 35: / Line 35: @@
 == History ==
-New Patients, Inc. was founded in 1990 in Seattle, WA, by William Howard (Howie) Horrocks.   A career advertising professional, Horrocks worked at a traditional ad agency in Seattle before branching out into his own agency.  Once in his own agency, he worked with small businesses, initially specializing in chiropractors.  However, he also took on some [[dentist]]s, and eventually decided to specialize in dental advertising.
+New Patients, Inc. was founded in 1990 in Seattle, WA, by William Howard (Howie) Horrocks.   A career advertising professional, Horrocks worked at a traditional ad agency in Seattle before branching out into his own agency.  Once in his own agency, he worked with small businesses, initially specializing in chiropractors.  However, he also took on some [[dentist]]s, and eventually decided to specialize in [[dental advertising]].
-He wrote two ‘dental best sellers’ called Unlimited New Patients and More Unlimited New Patients.  In the 90s, a substantial portion of the company’s revenues were attributable to these books.  While there were a few ‘agency clients’, no effort was made to bring these clients on.  Most of them were book readers who would call Horrocks and literally ask him to do advertising for them.  In 1999, the company was Horrocks and two contracted Seattle area graphic designers who would be assigned to work with clients, but who had other clients and devoted only a portion of their time to New Patients, Inc.
+He wrote two ‘dental best sellers’ called Unlimited New Patients and More Unlimited New Patients.  In the 90s, a substantial portion of the company’s revenues were attributable to these books.  While there were a few ‘agency clients’, no effort was made to bring these clients on.  Most of them were book readers who would call Horrocks and literally ask him to do [[advertising]] for them.  In 1999, the company was Horrocks and two contracted Seattle area graphic designers who would be assigned to work with clients, but who had other clients and devoted only a portion of their time to New Patients, Inc.
 In 1999, Horrocks met Eddie Facey through Guggenheim Dental Supply, a regional distributor of dental supplies in Southern California with about $22 million in annual sales.  Guggenheim and New Patients, Inc. formed a cooperative relationship whereby Guggenheim’s ‘Platinum’ clients would be provided with Horrocks’ books, and New Patients Inc. would be marketed to Guggenheim’s clients and sales people.  This relationship lasted until the acquisition of Guggenheim by Patterson Dental Supply in April, 2000.
@@ Line 43: / Line 43: @@
 Facey had been serving as the CFO of Guggenheim Dental Supply.  A career CPA, Facey had 5 years of experience at Coopers & Lybrand in Los Angeles before being named CFO of one of his clients in 1991.  Throughout the 90s, Facey held controller or CFO positions in manufacturing, telecommunications, and distribution companies, with the last being the CFO position at Guggenheim.  Sensing the growth opportunity in dental advertising, Facey joined New Patients Inc in January of 2001.
-At that time, the company transformed from only serving advertising clients when they asked after reading Horrocks’ books to a full-service agency.
+At that time, the company transformed from only serving [[advertising]] clients when they asked after reading Horrocks’ books to a full-service agency.

@@ Line 7: / Line 7: @@
 |  company_name   = [[Company_Name:=New Patients, Inc.]]
 |  company_logo   =
-|  company_slogan = ''The Ad Agency Exclusively For Dentists''
+|  company_slogan = ''The Ad Agency Exclusively For [[Dentist]]s''
 |  company_type   = [[Company_Type:=Private|[[Private Company|Private]]]]
 |  genre          =
@@ Line 29: / Line 29: @@
-'''New Patients, Inc.''' is the advertising agency exclusively for dentists. Located in [[Directory:Las Vegas, Nevada|Las Vegas]], [[Directory:Nevada|Nevada]], it is one of the leading providers of dental marketing and dental advertising services for dental practices throughout the United States and Canada.
+'''New Patients, Inc.''' is the advertising agency exclusively for [[dentist]]s. Located in [[Directory:Las Vegas, Nevada|Las Vegas]], [[Directory:Nevada|Nevada]], it is one of the leading providers of dental marketing and dental advertising services for dental practices throughout the United States and Canada.
 <!-- The following gives the user an example of one way to footnote a reference citation. -->
@@ Line 35: / Line 35: @@
 == History ==
-New Patients, Inc. was founded in 1990 in Seattle, WA, by William Howard (Howie) Horrocks.   A career advertising professional, Horrocks worked at a traditional ad agency in Seattle before branching out into his own agency.  Once in his own agency, he worked with small businesses, initially specializing in chiropractors.  However, he also took on some dentists, and eventually decided to specialize in dental marketing.
+New Patients, Inc. was founded in 1990 in Seattle, WA, by William Howard (Howie) Horrocks.   A career advertising professional, Horrocks worked at a traditional ad agency in Seattle before branching out into his own agency.  Once in his own agency, he worked with small businesses, initially specializing in chiropractors.  However, he also took on some [[dentist]]s, and eventually decided to specialize in dental advertising.
 He wrote two ‘dental best sellers’ called Unlimited New Patients and More Unlimited New Patients.  In the 90s, a substantial portion of the company’s revenues were attributable to these books.  While there were a few ‘agency clients’, no effort was made to bring these clients on.  Most of them were book readers who would call Horrocks and literally ask him to do advertising for them.  In 1999, the company was Horrocks and two contracted Seattle area graphic designers who would be assigned to work with clients, but who had other clients and devoted only a portion of their time to New Patients, Inc.