Dental advertising - Revision history

Snerfling at 14:59, 28 March 2007

2007-03-28T14:59:06Z

Snerfling: /* Market information */

2007-03-28T14:25:30Z

Market information

Newpatientsinc at 06:29, 28 March 2007

2007-03-28T06:29:08Z

New page

'''Dental Advertising''' is the use of [[advertising]] in order to promote a dental practice, creating preference or elevating the status of a particular [[dentist]] or dental practice in the perception of the general public.

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==History==
Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry. These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise.

While the legal landscape changed, there was no substantial rush by [[dentist]]s to implement [[advertising]] in their practices. Many [[dentist]]s held on to the attitude that [[advertising]] lowered the image of the dental profession, and chose not to advertise their practices.

==Market information==
[[Dentist]]ry in America is largely performed by practices with one or two practicing [[dentist]]s, rather than by large corporations. As such, these practices do not tend to have the large [[advertising]] budgets of bigger companies, and have unique challenges in implementing professionally created and implemented [[advertising]] campaigns. As [[dentist]]s began to consider the benefits of [[advertising]] their practices, a market formed in dental [[advertising]].

Businesses operating in dental [[advertising]] will identify themselves by the following [[NAICS]] codes:

* '''[[NAICS_Code1:=5418]]''' - Advertising and related services
* '''[[NAICS_Code2:=54181]]''' - Advertising Agencies

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 '''Dental Advertising''' is the use of [[advertising]] in order to promote a dental practice, creating preference or elevating the status of a particular [[dentist]] or dental practice in the perception of the general public.
 ==History==
 Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry.  These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise.
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 {{aficionados}}

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 ==Market information==
 [[Dentist]]ry in America is largely performed by practices with one or two practicing [[dentist]]s, rather than by large corporations.  As such, these practices do not tend to have the large [[advertising]] budgets of bigger companies, and have unique challenges in implementing professionally created and implemented [[advertising]] campaigns.  As [[dentist]]s began to consider the benefits of [[advertising]] their practices, a market formed in dental [[advertising]].
 Businesses operating in dental [[advertising]] will identify themselves by the following [[NAICS]] codes:
@@ Line 19: / Line 16: @@
 * '''[[NAICS_Code1:=5418]]''' - Advertising and related services
 * '''[[NAICS_Code2:=54181]]''' - Advertising Agencies