MyWikiBiz - User contributions [en]

Search engine optimization

2010-04-12T15:41:22Z

Kardif:

''<blockquote>See also [[Help:Search Engine Optimization]] (SEO) for specific elements of how to use and optimize '''MyWikiBiz's''' semantic SEO capabilities.</blockquote>''

'''Search engine optimization''' (SEO) is a set of methods aimed at improving the ranking of a [[website]] in [[search engine]] listings. The term also refers to an industry of [[consultant]]s who carry out optimization projects on behalf of clients' sites. Practitioners may use "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as [[cloaking]] and [[spamdexing]]). White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that ''all'' SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: [[Pay per click|pay-per-click]] [[advertisement]]s, paid inclusion listings, and [[organic search]] results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant [[keyword]]s. SEO strategies can increase both the number and quality of visitors, where quality means visitors who complete the action hoped for by the site owner (e.g. purchase, sign up, learn something).

For competitive, high-volume search terms, the cost of pay-per-click advertising can be substantial. Ranking highly in the organic search results can provide the same targeted traffic at a potentially lower cost. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.

Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a [[periodical]], a [[directory]], or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality [[sales lead]]s, allowing the [[sales force]] to close more business.

The industry has received a black eye by charlatan firms who purport to perform search engine optimization services but who in reality do little or nothing for their clients, and oftentimes cause their clients harm. As a result the industry has begun to self regulate itself through search marketing organizations which independently evaluate and rank search engine optimization firms for the efficacy of their services and who follow search engine "best practices". [[TopSEOs.com]] has evaluated and ranked over 1600 search engine optimization firms and hold firms strictly accountable to a code of ethics. The top 5 firms in the industry include Bruce Clay, Inc., ArteWorks SEO ([[Directory:ArteWorks SEO]]), SEO Image, Inc., SEO, Inc., and Intrapromote, LLC.

== External Links ==
*[http://phpforms.net/tutorial/tutorial.html#cat_177 SEO Book]
*[http://www.mywebtronics.com SEO Consultant]
*[http://www.topseos.com TopSEOs]
*[http://www.arteworks.biz ArteWorks SEO]
*[http://www.bruceclay.com Bruce Clay, Inc.]
*[http://www.intrapromote.com Intrapromote, LLC]
*[http://www.alldigitalmedia.com Atlanta Web Design]
*[http://www.seoinc.com SEO, Inc.]
*[http://www.squidoo.com/rank-first-on-google SEO, Squidoo.]
*[http://www.seop.com/ search engine optimization]
*[http://www.seoimage.com SEO Image, Inc.]
*[http://www.ihelpyou.com/forums SEO Best Practices Forums]
*[http://seoshankar.blogspot.com SEO Blogs]
*[http://www.seo4india.in/ Search Engine Optimization]
*[http://www.technoleadsolutions.com/ Website Design India]
*[http://www.technoleadsolutions.com/ Top SEO India]
<br>

Search engine optimization

2010-03-26T18:00:19Z

Kardif: /* External Links */

''<blockquote>See also [[Help:Search Engine Optimization]] (SEO) for specific elements of how to use and optimize '''MyWikiBiz's''' semantic SEO capabilities.</blockquote>''

'''Search engine optimization''' (SEO) is a set of methods aimed at improving the ranking of a [[website]] in [[search engine]] listings. The term also refers to an industry of [[consultant]]s who carry out optimization projects on behalf of clients' sites. Practitioners may use "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as [[cloaking]] and [[spamdexing]]). White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that ''all'' SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: [[Pay per click|pay-per-click]] [[advertisement]]s, paid inclusion listings, and [[organic search]] results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant [[keyword]]s. SEO strategies can increase both the number and quality of visitors, where quality means visitors who complete the action hoped for by the site owner (e.g. purchase, sign up, learn something).

For competitive, high-volume search terms, the cost of pay-per-click advertising can be substantial. Ranking highly in the organic search results can provide the same targeted traffic at a potentially lower cost. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.

Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a [[periodical]], a [[directory]], or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality [[sales lead]]s, allowing the [[sales force]] to close more business.

The industry has received a black eye by charlatan firms who purport to perform search engine optimization services but who in reality do little or nothing for their clients, and oftentimes cause their clients harm. As a result the industry has begun to self regulate itself through search marketing organizations which independently evaluate and rank search engine optimization firms for the efficacy of their services and who follow search engine "best practices". [[TopSEOs.com]] has evaluated and ranked over 1600 search engine optimization firms and hold firms strictly accountable to a code of ethics. The top 5 firms in the industry include Bruce Clay, Inc., ArteWorks SEO ([[Directory:ArteWorks SEO]]), SEO Image, Inc., SEO, Inc., and Intrapromote, LLC.

== External Links ==
*[http://phpforms.net/tutorial/html-basics/php-forms.html SEO Book]
*[http://www.mywebtronics.com SEO Consultant]
*[http://www.topseos.com TopSEOs]
*[http://www.arteworks.biz ArteWorks SEO]
*[http://www.bruceclay.com Bruce Clay, Inc.]
*[http://www.intrapromote.com Intrapromote, LLC]
*[http://www.alldigitalmedia.com Atlanta Web Design]
*[http://www.seoinc.com SEO, Inc.]
*[http://www.squidoo.com/rank-first-on-google SEO, Squidoo.]
*[http://www.seop.com/ search engine optimization]
*[http://www.seoimage.com SEO Image, Inc.]
*[http://www.ihelpyou.com/forums SEO Best Practices Forums]
*[http://seoshankar.blogspot.com SEO Blogs]
*[http://www.seo4india.in/ Search Engine Optimization]
*[http://www.technoleadsolutions.com/ Website Design India]
*[http://www.technoleadsolutions.com/ Top SEO India]
<br>

HTML

2010-03-26T17:50:39Z

Kardif: /* Definitions of '''HTML''' on the Web: */

''<blockquote>See [[HTML element]] for specific HTML codes.</blockquote>

'HTML''' stands for "'''H'''yper-'''T'''ext '''M'''arkup '''L'''anguage".

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== Definitions of '''HTML''' on the Web: ==

*HTML stands for the Hyper Text MarkUp Language. This language is used by browser for representing page texts and graphics. HTML is an independent platform, which provides tools for creating structured documents with the help of specific structural text semantics.
[http://phpforms.net/tutorial/html-basics/html-introduction.html phpforms.net/tutorial/html-basics/html-introduction.html]
* The programming language used to create documents for display on the World Wide Web.
[http://www.google.com/url?sa=X&start=0&oi=define&q=http://web.worldbank.org/WBSITE/EXTERNAL/WBI/0,,contentMDK:20169611%7EisCURL:Y%7EmenuPK:654498%7EpagePK:209023%7EpiPK:207535%7EtheSitePK:213799,00.html&usg=AFQjCNFCkWF0SmT_V1uoBBO5VOFPeuYrWQ web.worldbank.org/WBSITE/EXTERNAL/WBI/0,,contentMDK:20169611~isCURL:Y~menuPK:654498~pagePK:209023~piPK:207535~theSitePK:213799,00.html]
* The lingua franca (common language) for creating documents on the World Wide Web, HyperText Markup Language (HTML) defines the structure and layout of a Web document by using a variety of tags and attributes (a field or characteristic).
[http://www.google.com/url?sa=X&start=1&oi=define&q=http://www.intel.com/products/glossary/body.htm&usg=AFQjCNFIw6eqgqhng8ndwiZwq2InEe8-vw www.intel.com/products/glossary/body.htm]
* (HyperText Markup Language) This is the format of files published on the World Wide Web. HTML is an application of SGML; to author in HTML using SGML-based authoring software, you simply need the HTML DTD.
[http://www.google.com/url?sa=X&start=2&oi=define&q=http://www.galassi.org/mark//mydocs/docbook-intro/g645.html&usg=AFQjCNEoMmP3eQP--jzMhY8h82vqEt4dJQ www.galassi.org/mark//mydocs/docbook-intro/g645.html]
* Hypertext Markup Language. The coded format language used for creating hypertext documents on the World Wide Web and controlling how Web pages appear. www.w3.org/MarkUp
[http://www.google.com/url?sa=X&start=3&oi=define&q=http://www.mytemplatestorage.com/doc/html/go01.html&usg=AFQjCNF1HTU5NMmuZaVMWZB5KLBegNKIgw www.mytemplatestorage.com/doc/html/go01.html]
* The computer language used to create hypertext documents, allowing connections from one document or Internet page to numerous others. HTML is the primary language used to create pages on the World Wide Web.
[http://www.google.com/url?sa=X&start=4&oi=define&q=http://shopforoc3.com/t1terms.cfm&usg=AFQjCNHlMvnLhEbKKnSmyyr8E-VvhaWHDg shopforoc3.com/t1terms.cfm]
* HTML (Hypertext Markup Language) is the set of symbols or codes inserted in a file intended for display on a World Wide Web browser page. The markup tells the Web browser how to display a Web page's words and images for the user. Each individual markup symbol is referred to as an element or tag. ...
[http://www.google.com/url?sa=X&start=5&oi=define&q=http://www.netaonline.org/pd-digitalglossary.rtf&usg=AFQjCNEYIV9xgJQnEptYeKGyav_nipyUMQ www.netaonline.org/pd-digitalglossary.rtf]
* Stands for "Hyper-Text Markup Language." This is the language that Web pages are written in. ...
[http://www.google.com/url?sa=X&start=6&oi=define&q=http://srdc.msstate.edu/ecommerce/curricula/farm_mgmt/glossary.htm&usg=AFQjCNHyw5wWegA9YYFr046lERECFZhQMg srdc.msstate.edu/ecommerce/curricula/farm_mgmt/glossary.htm]
* Abbreviation for Hypertext Markup Language; a cross-platform text-formatting system for creating web pages, including copy, images, sounds, frames, animation and more.
[http://www.google.com/url?sa=X&start=7&oi=define&q=http://www.ctitech.com/service/CTI_gd_terms.asp&usg=AFQjCNFgLABf-Dk04nqsb2qCpj0n7a9hrA www.ctitech.com/service/CTI_gd_terms.asp]
* HyperText Markup Language. A standardized language of computer code, imbedded in "source" documents behind all Web documents, containing the textual content, images, links to other documents (and possibly other applications such as sound or motion), and formatting instructions for display on the ...
[http://www.google.com/url?sa=X&start=8&oi=define&q=http://www.greyfoxwebworks.com/webterms.html&usg=AFQjCNEytCnvqQPVVgOWaX6BIRcybfH4xA www.greyfoxwebworks.com/webterms.html]
* Short for HyperText Markup Language, the authoring language used to create documents on the World Wide Web.
[http://www.google.com/url?sa=X&start=9&oi=define&q=http://cec-live.2rad.net/webdesign/web_glossary.html&usg=AFQjCNHaUrt7NVtxewhZHd3GO2HdUN7eLw cec-live.2rad.net/webdesign/web_glossary.html]
* ) ; Is a coding language used to make hypertext documents for use on the Web. HTML resembles old-fashioned typesetting code, where a block of text is surrounded by codes that indicate ho wit should appear. HTML allows text to be "linked" to another file on the Internet.
[http://www.google.com/url?sa=X&start=10&oi=define&q=http://www.expedite-email-marketing.com/internet_marketing_glossary_internetmarketingtermsdefinition.htm&usg=AFQjCNHjpkj9PoUlOGd2JFv4Ln2Q9Dj0Wg www.expedite-email-marketing.com/internet_marketing_glossary_internetmarketingtermsdefinition.htm]
* Hypertext Markup Language. Simple hypertext document formatting language that uses tags to indicate how a given part of a document should be interpreted by a viewing application, such as a Web browser.
[http://www.google.com/url?sa=X&start=11&oi=define&q=http://www.cisco.com/en/US/docs/net_mgmt/packet_telephony_center_virtual_switch/2.0/user/guide/gloss.html&usg=AFQjCNEQEqv3fSdTzzs8iYGGrSJ9ZeCt2g www.cisco.com/en/US/docs/net_mgmt/packet_telephony_center_virtual_switch/2.0/user/guide/gloss.html]
* Hyper Text Markup Language is the standardized language which allows web browsers to interpret websites.
[http://www.google.com/url?sa=X&start=12&oi=define&q=http://www.verio.com/support/documents/view_article.cfm%3Fdoc_id%3D1745&usg=AFQjCNEoPGNOX_bur2M5s1euJcTtlwAtbw www.verio.com/support/documents/view_article.cfm]
* HyperText Markup Language. A standardized programming language used to create electronic documents, especially Web pages, that contain connections (links) to other related documents.
[http://www.google.com/url?sa=X&start=13&oi=define&q=http://www.mysouthwest.com.au/Business/SmallBusinessIT/Glossary%3Fprintversion%3Dtrue&usg=AFQjCNEF-l4svi3tlW4vi2CqPuxXY-SaVw www.mysouthwest.com.au/Business/SmallBusinessIT/Glossary]
* Documents on the World Wide Web are written in a simple "markup language" called HTML, which stands for HyperText Markup Language. ...
[http://www.google.com/url?sa=X&start=14&oi=define&q=http://www.freeparking.co.nz/glossary.mv&usg=AFQjCNFDU6TbAWvrsCGcTN_pfjV02V4fTg www.freeparking.co.nz/glossary.mv]
* Hyper Text Markup Language This is the language used to create web pages.
[http://www.google.com/url?sa=X&start=15&oi=define&q=http://www.aprompt.co.uk/support/glossary.asp&usg=AFQjCNGd33f2ycf1jkTmpXamaevJzlYU8g www.aprompt.co.uk/support/glossary.asp]
* A markup language used to structure text and multimedia documents and to set up hypertext links between documents, used extensively on the World Wide Web.
[http://www.google.com/url?sa=X&start=16&oi=define&q=http://www.flashappointments.com/help/glossary.cfm&usg=AFQjCNEL4uRGXga1UdmrzA02BBAN1ufxuQ www.flashappointments.com/help/glossary.cfm]
* Hyper Text Markup Language - the coding syntax used to write WWW documents, which are read by browsers.
[http://www.google.com/url?sa=X&start=17&oi=define&q=http://www.amberton.edu/VL_terms.htm&usg=AFQjCNGw892TQpJOl0VSIwZj2SG1C_TuXQ www.amberton.edu/VL_terms.htm]
* Stands for HyperText Markup Language which is the language that puts the face on the Web.
[http://www.google.com/url?sa=X&start=18&oi=define&q=http://www.shodor.org/Master/biomed/physio/cadweb/glossary.htm&usg=AFQjCNHKnVhc5xz2tkWiw-nBXckRUnL8ng www.shodor.org/Master/biomed/physio/cadweb/glossary.htm]
* Hypertext Markup Language. Coding used to publish documents on the WorldWide Web that allows links to information in files an any computer connected to the Internet.
[http://www.google.com/url?sa=X&start=19&oi=define&q=http://msucares.com/distance_ed/glossary.html&usg=AFQjCNFvcpdmKSF2tSIE_vR7EjlGMt7xnQ msucares.com/distance_ed/glossary.html]
* hypertext markup language: a set of tags and rules (conforming to SGML) for using them in developing hypertext documents

[http://www.google.com/url?sa=X&start=20&oi=define&q=http://wordnet.princeton.edu/perl/webwn%3Fs%3Dhtml&usg=AFQjCNG-MRGHCx1yzzUaw1SZAR6XovHvrg wordnet.princeton.edu/perl/webwn]
* HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as links, headings, paragraphs, lists, and so on — and to supplement that text ...
[http://www.google.com/url?sa=X&start=21&oi=define&q=http://en.wikipedia.org/wiki/Html&usg=AFQjCNEz0ww5MVpkNu-jlpeXltGDzVdk2w en.wikipedia.org/wiki/Html]
* HyperText Markup Language; a set of tags and rules used in developing hypertext documents to be presented on the World Wide Web, allowing incorporation of text, graphics, sound, video, and hyperlinks. Internet browsers read HTML to know what they should display

[http://www.google.com/url?sa=X&start=22&oi=define&q=http://en.wiktionary.org/wiki/HTML&usg=AFQjCNF-uSFUjZxPgl5pGBbBEnXfB7iktw en.wiktionary.org/wiki/HTML]

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