Secret Marketing Strategies Volume 23
1. The "No Need" Strategy
The "there is no need to (negative task) by yourself..." strategy tells your prospects that your product will eliminate the negative task in their life. Your prospects won't have to be alone, they will have your product by their side.
2. The "Enough Time" Strategy
The "don't have enough time? Nobody really does! I don't..." strategy tells your prospects that almost no one, not even yourself, has enough time to gain all their desired benefits. Tell them it takes less than (no.) seconds, minutes, hours, days, etc., of their time to reach their goal with your product.
3. The "Cost Of No" Strategy
The "think it costs too much? What is the cost of not..." strategy tells your prospects that your price may be high but the cost of not gaining their desired benefit could cost them way more. Mention that not buying your product could cost them more money, time, embarrassment, etc.
4. The "If Yes" Strategy
The "if you answered yes to any of these questions, then..." strategy gives your prospects a list of questions that will help convince them that they need to purchase your product. You just need to make sure that a majority of your prospects will mentally answer yes to them as they are reading your ad.
5. The "If No" Strategy
The "if you answered no to any of these questions, then..." strategy gives your prospects a list of questions that could persuade them to buy your product. You just need to make sure that a majority of your prospects will mentally answer no to them as they are reading your ad.
6. The "Still There?" Strategy
The "are you still reading? Good! Then you already know that..." strategy tells your prospects that it sounds like you are virtually right there checking on them, like in a real store. You are also reminding them about a benefit you mentioned earlier and are reinforcing it once again.
7. The "You Are Special" Strategy
The "we'll be launching in a week. But because you're a (special group) we'll let you buy now for (discount price)..." strategy tells your prospects you'll allow them to buy your product during the pre-launch and give them a discount on top of that. The special group of people could be your visitors, current customers, a membership site you belong to, etc.
8. The "Group Bonuses" Strategy
The "for every (no.) people that buy I'll add (no.)(extra products)..." strategy tells your prospects the more people that order your product the more money you will make and you'll be able to give them a bigger product package. They may also want to join your affiliate program to help you get more orders so they get more stuff. For example, for every 100 people that buy, I'll add an extra bonus ebook. It shows you are always reinvesting in your business for your customers benefit.
9. The "Piece Of The Pie" Strategy
The "it makes me an additional ($) per month, imagine if you could only make a fourth of that..." technique tells your prospects how much income your product helps make you a month. If it's a large amount, most newbies would be happy just to make a small fraction of your income. They'll think: ‘if he/she can make that much, I could at least make a fourth of that.’
10. The "No Pressure" Strategy
The "it is totally up to you, whatever you decide is fine with me..." strategy tells your prospects that you aren't pressuring them into ordering your product. You'll be just fine if they decide not to buy. Many people respond better to non-forceful tactics because they can evaluate all the benefits.
11. The "Better Results" Strategy
The "warning - your results may be better (some people already have achieved ($)), the same or worse than mine..." strategy tells your prospects it's possible that they can get better results than you. You can even tell them people already have and you could give them some testimonials to read. The word "warning" usually grabs people’s attention too.
12. The "Work Is Done" Strategy
The "I've done the hard work for you - all you have to do is order..." strategy tells your prospects that they have the easiest part of the whole deal. You could list all the hard work you've done to develop the product. It will add to the value of it.
13. The "Unordinary" Strategy
The "important - this is not just another (type of product). We guarantee it will..." strategy tells your prospects that your product isn't like all the others out there in the world. You actually guarantee a certain benefit that your competition doesn't. The word "important" usually makes people stop and take notice.
14. The "Expert Contributions" Strategy
The "(no.) top (type of professionals) have contributed to my product..." strategy tells your prospects that a lot of experts and gurus have helped to develop your product. People will think your product has got to work. You could even list them in your ad. Your prospects may recognize and trust them too.
15. The "No Friends" Strategy
The "don't buy this if you can't handle losing a few friends..." strategy tells your prospects that some of their friends could become jealous of the benefits they will see you getting from your product. People will think your product must be effective if you are telling them information like that.
16. The "Ton Of Research" Strategy
The "I've read over (no.) (subject) books and I'll give you the only 7 tips you need to (the benefit)..." strategy tells your prospects you've done a ton of research that could take them years to do. You narrowed down the 7 most important things they need to know about gaining their desired benefit.
17. The "Selling A Ton" Strategy
The "I'm selling (hundreds or thousands) of these (type of products) a (day, week, month, etc)..." strategy tells your prospects that tons of people are buying your product in a short amount of time. They won't want to wait to order so they can see what all the fuss is about.
18. The "Never Before" Strategy
The "never before revealed to the general public..." strategy tells your prospects that your product has only been revealed behind close doors. It could have been behind the scenes at a seminar with only the attendees, at your place of business with some close associates, at an exclusive workshop with some paid students, etc.
19. The "B.S." Strategy
The "I'll cut through the B.S. and tell you..." strategy tells your prospects that if they purchase your product, you'll disprove the misinformation that they have been exposed to. People will want to learn what's really the truth and what are the facts.
20. The "Works Everytime" Strategy
The "this will work regardless of your..." strategy tells your prospects that your product will give them their desired benefits no mater what negative situation they may be in. It could be low income, bad health, handicaps, mental stability, etc.
21. The "Legal Ramifications" Strategy
The "you can't share this information with anyone, in fact you must sign a non-disclosure agreement..." strategy tells your prospects that your product must be the real deal. Using strict warnings and legal ramifications will up the perceived value of your product.
22. The "Eyes Wide Open" Strategy
The "will open your eyes to what is possible..." strategy tells your prospects that they are really limiting their lifestyle and dreams by not purchasing your product. They will want to find out what they are missing out on.
23. The "Unbelievable Guarantee" Strategy
The "I can't think of another business that would dare make a guarantee like this one..." technique tells your prospects that you’re very confident in your product. People are attracted or drawn to people or businesses that are confident. You must have a really good guarantee to pull this off though.
24. The "Product After Product" Strategy
The "here's why (your product name) will work for you, even if you've tried product after product..." strategy tells your prospects the reason why your product will work and your competitor’s wouldn't. Most people try many of the same types of products only to be disappointed.
25. The "Right Way, Wrong Way" Strategy
The "there's a right way and a wrong way to (your product's benefit)..." strategy tells your prospects that they’ve been failing to improve their situation because of using the wrong product. Of course you will need to tell them a convincing reason why your product is the right one.
26. The "Took Me Years" Strategy
The "it's taken me years to reveal these secrets but there are only (no.) copies available..." technique tells your prospects that you really didn't want to expose your product to the world or your competitors. You are justifying this by only offering a limited number of products.
27. The "Read This Far" Strategy
The "the fact that you have read this far means you really want to improve..." strategy tells your prospects that you know they must really need your help and want to reach their goals. You just need to reinforce them with more proof that your product will do just that.
28. The "One On One" Strategy
The "you'll get one-on-one attention..." strategy tells your prospects that each individual customer is important to you. They'll finally get the intimate personal help, guidance and attention they'll need to succeed.
29. The "Before, After" Strategy
The "see the before and after results of..." strategy tells and shows your prospects just how much your product can help them gain their desired benefit. Your presentation could in the form of pictures, screenshots, graphs, pie charts, etc. It's really a good way to persuade people to buy without words.
30. The "Tiny Change" Strategy
The "suppose you could make one tiny change to your..." strategy tells your prospects that your product will give them a slightly different way to make their current situation even better. Many people don't like to dramatically change their habits all at once. Most can handle a slight change.
31. The "Delayed Update" Strategy
The "(the date, the day before), (time)(a.m or p.m.) - only (no.) copies left..." strategy tells your prospects that the day before today there were only so many copies of your product left. This will make your prospects want to order right away because they aren't exactly sure how many are left since the last update was the day before.
32. The "Same Future" Strategy
The "imagine if you continue to (the benefit) the way you do today..." strategy tells your prospects to picture how bad their future could be if they continue to use your competitor’s product. It will persuade people to purchase your product because it is designed with the future in mind.
33. The "Time And Money" Strategy
The "on your own, it could take you years and cost you a fortune to figure out how to..." technique tells your prospects that they will be wasting time and money trying to gain their desired benefit without using your product. You just need to tell them how your product will eliminate or lessen those negative effects.
34. The "Other People's Word" Strategy
The "but don't take my word for it, here's what people from all over the world are saying..." technique tells your prospects that they don't need to believe your claims, just believe your satisfied customers. People will want to buy your product and model themselves after your customers.
35. The "Conservative Bonus" Strategy
The "I know you are a bit on the conservative side so you'll also get..." strategy tells your prospects you are prepared for them to be people who don’t take a buying risk very often. You just need to throw in a nice bonus that will get them to gamble on your product.
36. The "First Installment" Strategy
The "you only pay ($) for your first installment and I'll collect the rest in the next (no.) months..." strategy tells your prospects they can own your product for a small upfront price and pay the rest later on. This will attract people that have tight budgets to buy.
37. The "Worth More Than" Strategy
The "these (no.) free gifts are worth more than (no.) times your total investment..." strategy tells your prospects the bonuses alone are worth more than what they are paying for your product. You could even allow them to sell the bonus products to make their money back or even make a profit.
38. The "Pages Of Customers" Strategy
The "if you're still not convinced, just click here to view my (no.) pages full of testimonials..." strategy tells your prospects that you have a ton of satisfied customers. Most ads only have 3 to 10 testimonials so people are used to that and overlook them.
39. The "Secret Advantage" Strategy
The "this is the secret tool that (experts, major companies, celebrities, etc.) use to (benefit)..." strategy tells your prospects how some famous people gain their benefits that your prospects wish they could have too. Since they couldn't figure it out before then they know your product must have been their secret.
40. The "JV" Strategy
The "become my joint venture partner and earn ($) per sale..." strategy tells your prospects that you want to help them earn money, which most people need. You just tell them that your product is for sale after they sign up to your affiliate program. They won't hesitate to purchase your product as much because as they will be promoting the product, they’ll think they might as well buy it too.
41. The "Be The First" Strategy
The "don't let your competition get this (your product) first..." strategy tells your prospects that they better order now or their competition could beat them to the punch. People don't even need to have a business to have competition. For example, people want to be smarter than other people in school or at work.
42. The "Find Out" Strategy
The "here is your only chance to find out for yourself that..." strategy tells your prospects that they will only have one chance to gain their desired benefit. Plus, you are making it their decision to purchase instead of yours. You are letting them find out for themselves.
43. The "Affiliate Discount" Strategy
The "order through your own affiliate link to get half off..." strategy tells your prospects that if they join your free affiliate program, they can get a discount on your product and make a commission at the same time. They might make more money in the long run if they promote your product to their customers or friends.
44. The "A Few Catches" Strategy
The "there are a few catches though..." strategy tells your prospects that there are some catches for your product offer. This grabs people’s attention because they want to know what they are before they order. You just need to turn your catches into a reason to buy. For example, ‘this offer is only good for the next 97 people that order.’
45. The "Keep Me Updated" Strategy
The "don't forget to contact me and tell me about your great results..." strategy tells your prospects that you want to them to contact you after they order your product and tell you about the benefit they've received. It makes it sound like there is no way your product could fail to deliver the results they want.
46. The "Home Sweet Home" Strategy
The "you can do it now in the comfort of your own home..." strategy tells your prospects they won't have to go out of their way or make a trip somewhere in order to gain their desired benefit. People will like the convenience and flexibility your product will give them.
47. The "Permission" Strategy
The "with your permission I want to rush you a free copy of... " strategy tells your prospects that you are polite and not a pushy salesman. Plus you are going to give them something free in a hurry before they even buy.
48. The "Stop And Ask" Strategy
The "stop and ask yourself this question, How much would your life improve if (your product's benefit)?..." strategy tells your prospects to actually talk themselves into ordering your product. You are also grabbing their attention with the word 'stop'.
49. The "Coming Up" Strategy
The "in the coming paragraphs, I'm about to show you (a way to get their benefit)..." strategy tells your prospects just to read a little more and you'll show them how to reach their targeted goal. People will easily take the time to read a few paragraphs rather than a full page sales letter. But if those few paragraphs get them interested they may read the rest of your sales letter.
50. The "Best Part" Strategy
The "and here is the absolutely best part..." strategy tells your prospects that you are going to reveal the major benefit of your product or sales offer. If you've already revealed a few of your benefits and they are still reading, your big benefit will shift their interest into overdrive.