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Howie Horrocks is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc, the advertising agency exclusively for dentists.
Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.
He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.
He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran’s Dentaltown.com marketing forum.
His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.
Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.